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Google Display Network (GDN) GDN is Google’s ad network of AdSense publishers, accessible via Google Ads (formerly AdWords). GDN is one of the largest, easiest, but simplest ad exchanges, making it a good choice for those who are new to the industry, or who only want to run basic programmatic marketing campaigns. Experienced Programmatic Traders will typically avoid GDN since its options are limited, however, compared to...
What is Lead Scoring and How Does it Work? When it comes to acquiring new customers, most businesses focus all their time, money, and effort on one of two processes: acquiring leads or nurturing leads. Tons of resources are poured into lead generation activities (e.g., marketing, advertising, blogging, etc.) or lead nurturing activities (e.g., sales calls, email follow up sequences, etc.). In other words, most businesses either focus...
Demand Side Platforms Explained DSP stands for Demand Side Platform, but what does it actually mean? Lots of terms and concepts in the programmatic advertising ecosystem can be hard to understand and even more difficult to explain. In this article, we’ll walk you through all there is to know about DSPs, how they work, and the role they play in Programmatic Advertising . How an Ad gets to you The world of online advertising...
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