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How to Run an Online Advertising Investment Analysis

Jul 09, 2020

Seasoned Digital Media Buyers know how important it is to regularly evaluate the results of their online advertising campaigns, but many online marketers still haven’t figured out quite how to conduct a comprehensive advertising investment analysis that surfaces valuable insights for improving the results of their campaigns. And with an explosion in the abundance of digital marketing channels and data assets available to modern...

GDN (Google Display Network) vs DSPs (Demand Side Platforms)

Feb 25, 2020

Google Display Network (GDN) GDN is Google’s ad network of AdSense publishers, accessible via Google Ads (formerly AdWords). GDN is one of the largest, easiest, but simplest ad exchanges, making it a good choice for those who are new to the industry, or who only want to run basic programmatic marketing campaigns. Experienced Programmatic Traders will typically avoid GDN since its options are limited, however, compared to...

Voice Search SEO - How to Optimize for Voice Search

Nov 08, 2019

How to Optimize for Voice Search In the last 5 years, voice assistants has been become as ubiquitous as the internet, with Apple’s Siri, Microsoft’s Cortana, Amazon’s Alexa, and Google Assistant being integrated into everything from smartphones to refrigerators. So, what does voice-based search mean for SEO? Current SEO best practices calls for the integration of relevant keyword phrases into Meta tags and page...

What is Lead Scoring and How Does it Work?

Aug 16, 2019

When it comes to acquiring new customers, most businesses focus all their time, money, and effort on one of two processes: acquiring leads or nurturing leads. Tons of resources are poured into lead generation activities (e.g., marketing, advertising, blogging, etc.) or lead nurturing activities (e.g., sales calls, email follow up sequences, etc.). In other words, most businesses either focus on what happens before someone becomes a lead or...

Google to Remove Text Link Ads from AdWords (Google Ads)

Aug 05, 2019

Recently, Google completely eliminated Text-Only Ads from their AdSense platform, signaling their desire to get out of the Text-Only Ads business altogether. The implications here are huge, as the next step in “improve[ing] user experience” is almost certainly going to be eliminating Text-Only Ads (and “Expanded Text Ads) from AdWords as well. This would be a huge change considering that Text-Only Ads have been...

What is a DSP? Demand-Side Platforms Explained

Jul 19, 2019

Demand Side Platforms Explained DSP stands for Demand Side Platform, but what does it actually mean? Lots of terms and concepts in the programmatic advertising ecosystem can be hard to understand and even more difficult to explain. In this article, we’ll walk you through all there is to know about DSPs, how they work, and the role they play in Programmatic Advertising . How an Ad gets to you The world of online advertising...

2019 Guide to Programmatic Advertising, Buying & Marketing

Jun 27, 2019

Marketers, and especially digital marketers, are always on the lookout for the next big thing that will fundamentally change the advertising business. Lately, that thing has been data—lots of data. Data is like oil; just as oil is essential to a smooth running car, data is essential to a smooth running advertising campaign. The more information that marketers can collect and organize, the better they can evaluate, target and convert...

Programmatic Marketing Definitions & Explanations

May 24, 2019

Programmatic Advertising Explained Programmatic Overview It’s not unfair to say that programmatic advertising is a revolution in the world of marketing. No longer do we live in the Mad Men world of mass campaigns flung wildly around a market—nowadays, marketers buy audiences and access to individuals, not ad spaces, and the question has moved from “what do we advertise?” to “how do we deliver the right...

Google Display Benchmarks Tool Discontinued - Best Alternative Benchmarking Tools

Sep 21, 2018

What Happened to Google’s Display Benchmarks Tool? Has the Google Display Benchmarking Tool been discontinued? Yes, though it has not been publicly announced yet, we’ve confirmed with Google Reps that this tool is no longer supported. The Display Benchmarks Tool The Display Benchmarking tool provided a very valuable service to analytical insight for display ads. Whether you’re an experienced advertiser or...

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