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How Much Do Programmatic Marketers Make? Average Salaries
Oct 05, 2023
How Much Money Do Programmatic Marketers Actually Make? In our previous conversation, we took a closer look at the diverse roles and responsibilities that define programmatic media . Now, let's shift our focus to the financial side of building a career in the field. In the following discussion, we will delve into the intricacies of programmatic media salaries, offering insights into the income potential associated with different...
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How to Get Into Programmatic Planning & Buying Without Experience
Oct 03, 2023
How to Get Into Programmatic Planning & Buying Without Industry Experience Programmatic media buying offers the ability to target the right audience at the right time, optimize ad campaigns, and achieve remarkable results. However, for those eager to begin a career in programmatic media planning and buying , a common challenge arises: How do you break into this competitive field when you lack prior experience? This article...
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Is Programmatic Media Trading Difficult
Oct 03, 2023
Is Programmatic Media Trading As Difficult As It Seems? Programmatic media trading has emerged as a powerful tool for improving the ability for companies to communicate with their customers (and potential customers). However, given the technical nature of the industry, has led many to believe that programmatic trading is too difficult or too complex of a field to to begin a career in.  In this article, we will attempt to...
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What Degree is Best for a Programmatic Media Specialist
Oct 02, 2023
What Degree is Best for Becoming a Programmatic Specialist? Recently, we discussed what programmatic media specialists do and why it’s such an important industry in today’s economy , and here we’ll explore which degree is best for launching a successful career in the field. Over the course of this article, we will examine several important topics, including the best degree programs for those looking to enter...
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Is Programmatic Advertising a Good Career Field?
Sep 28, 2023
Is Programmatic Advertising a Good Career Choice? Programmatic advertising has quickly emerged as a dynamic and influential force in the modern economy. With its data-driven precision and efficiency, it has revolutionized the way businesses connect with their audiences online. As this innovative field continues to gain prominence, a pivotal question looms for career-minded individuals: Is programmatic advertising a good career...
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What Do Programmatic Media Buyers Really Do?
Sep 27, 2023
What Does a Programmatic Media Buyer Do? In a recent discussion, we looked at the significance of programmatic media trading and why it's a driving force in today's data-centric world. Now, we're going to review what programmatic media buyers do, uncovering the intricacies of their day-to-day work and the pivotal role they play in digital advertising. Within this post, we'll dive deep into the common job titles, the tasks that fill...
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How to Become a Programmatic Marketer
Sep 26, 2023
How to Launch Your Career as a Programmatic Marketer In the digital age, where every click, view, and interaction is a data point, the world of advertising has undergone a profound revolution.  Enter programmatic marketing, a high-stakes, data-driven game that has transformed how businesses connect with their target audiences. If you're drawn to the fusion of cutting-edge technology, marketing strategy, and data analysis,...
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What is Programmatic Media Buying & How Does It Work?
Sep 25, 2023
In the dynamic world of digital advertising, the rules of engagement are continually evolving. As consumers migrate to online spaces, businesses are seeking innovative ways to capture their attention. At the forefront of this revolution is programmatic media buying, a powerhouse of precision and efficiency that's reshaping how advertisements are delivered to audiences worldwide. Imagine a world where every ad displayed is tailored just for...
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How to Run an Online Advertising Investment Analysis
Jul 09, 2020
Seasoned Digital Media Buyers know how important it is to regularly evaluate the results of their online advertising campaigns, but many online marketers still haven’t figured out quite how to conduct a comprehensive advertising investment analysis that surfaces valuable insights for improving the results of their campaigns. And with an explosion in the abundance of digital marketing channels and data assets available to modern...
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GDN (Google Display Network) vs DSPs (Demand Side Platforms)
Feb 25, 2020
Google Display Network (GDN) GDN is Google’s ad network of AdSense publishers, accessible via Google Ads (formerly AdWords). GDN is one of the largest, easiest, but simplest ad exchanges, making it a good choice for those who are new to the industry, or who only want to run basic programmatic marketing campaigns. Experienced Programmatic Traders will typically avoid GDN since its options are limited, however, compared to...
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What is Lead Scoring and How Does it Work?
Aug 16, 2019
When it comes to acquiring new customers, most businesses focus all their time, money, and effort on one of two processes: acquiring leads or nurturing leads. Tons of resources are poured into lead generation activities (e.g., marketing, advertising, blogging, etc.) or lead nurturing activities (e.g., sales calls, email follow up sequences, etc.). In other words, most businesses either focus on what happens before someone becomes a lead or...
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