Blog

Blog Categories

What Degree is Best for Becoming a Programmatic Specialist? Recently, we discussed what programmatic media specialists do and why it’s such an important industry in today’s economy , and here we’ll explore which degree is best for launching a successful career in the field. Over the course of this article, we will examine several important topics, including the best degree programs for those looking to enter...
Programmatic Advertising Explained Programmatic Overview It’s not unfair to say that programmatic advertising is a revolution in the world of marketing. No longer do we live in the Mad Men world of mass campaigns flung wildly around a market—nowadays, marketers buy audiences and access to individuals, not ad spaces, and the question has moved from “what do we advertise?” to “how do we deliver the right...