Blog

What Degree is Best for a Programmatic Media Specialist

Oct 02, 2023

What Degree is Best for Becoming a Programmatic Specialist? Recently, we discussed what programmatic media specialists do and why it’s such an important industry in today’s economy , and here we’ll explore which degree is best for launching a successful career in the field. Over the course of this article, we will examine several important topics, including the best degree programs for those looking to enter the field of...

Google to Remove Text Link Ads from AdWords (Google Ads)

Aug 05, 2019

Recently, Google completely eliminated Text-Only Ads from their AdSense platform, signaling their desire to get out of the Text-Only Ads business altogether. The implications here are huge, as the next step in “improve[ing] user experience” is almost certainly going to be eliminating Text-Only Ads (and “Expanded Text Ads) from AdWords as well. This would be a huge change considering that Text-Only Ads have been around since the very...

Programmatic Marketing Definitions & Explanations

May 24, 2019

Programmatic Advertising Explained Programmatic Overview It’s not unfair to say that programmatic advertising is a revolution in the world of marketing. No longer do we live in the Mad Men world of mass campaigns flung wildly around a market—nowadays, marketers buy audiences and access to individuals, not ad spaces, and the question has moved from “what do we advertise?” to “how do we deliver the right message, in the right context, at...

Blog Categories