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Voice Search SEO - How to Optimize for Voice Search

Nov 08, 2019

How to Optimize for Voice Search In the last 5 years, voice assistants has been become as ubiquitous as the internet, with Apple’s Siri, Microsoft’s Cortana, Amazon’s Alexa, and Google Assistant being integrated into everything from smartphones to refrigerators. So, what does voice-based search mean for SEO? Current SEO best practices calls for the integration of relevant keyword phrases into Meta tags and page content, but now, those in...

What is a DSP? Demand-Side Platforms Explained

Jul 19, 2019

Demand Side Platforms Explained DSP stands for Demand Side Platform, but what does it actually mean? Lots of terms and concepts in the programmatic advertising ecosystem can be hard to understand and even more difficult to explain. In this article, we’ll walk you through all there is to know about DSPs, how they work, and the role they play in Programmatic Advertising . How an Ad gets to you The world of online advertising functions...

Programmatic Marketing Definitions & Explanations

May 24, 2019

Programmatic Advertising Explained Programmatic Overview It’s not unfair to say that programmatic advertising is a revolution in the world of marketing. No longer do we live in the Mad Men world of mass campaigns flung wildly around a market—nowadays, marketers buy audiences and access to individuals, not ad spaces, and the question has moved from “what do we advertise?” to “how do we deliver the right message, in the right context, at...

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