Jul 19, 2019
Demand Side Platforms Explained
DSP stands for Demand Side Platform, but what does it actually mean? Lots of terms and concepts in the programmatic advertising ecosystem can be hard to understand and even more difficult to explain.
In this article, we’ll walk you through all there is to know about DSPs, how they work, and the role they play in Programmatic Advertising .
How an Ad gets to you
The world of online advertising...