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What is a DSP? Demand-Side Platforms Explained

Jul 19, 2019

Demand Side Platforms Explained DSP stands for Demand Side Platform, but what does it actually mean? Lots of terms and concepts in the programmatic advertising ecosystem can be hard to understand and even more difficult to explain. In this article, we’ll walk you through all there is to know about DSPs, how they work, and the role they play in Programmatic Advertising . How an Ad gets to you The world of online advertising...

2019 Guide to Programmatic Advertising, Buying & Marketing

Jun 27, 2019

Marketers, and especially digital marketers, are always on the lookout for the next big thing that will fundamentally change the advertising business. Lately, that thing has been data—lots of data. Data is like oil; just as oil is essential to a smooth running car, data is essential to a smooth running advertising campaign. The more information that marketers can collect and organize, the better they can evaluate, target and convert...

Programmatic Marketing Definitions & Explanations

May 24, 2019

Programmatic Advertising Explained Programmatic Overview It’s not unfair to say that programmatic advertising is a revolution in the world of marketing. No longer do we live in the Mad Men world of mass campaigns flung wildly around a market—nowadays, marketers buy audiences and access to individuals, not ad spaces, and the question has moved from “what do we advertise?” to “how do we deliver the right...

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