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Seasoned Digital Media Buyers know how important it is to regularly evaluate the results of their online advertising campaigns, but many online marketers still haven’t figured out quite how to conduct a comprehensive advertising investment analysis that surfaces valuable insights for improving the results of their campaigns. And with an explosion in the abundance of digital marketing channels and data assets available to modern...

Google Display Network (GDN) GDN is Google’s ad network of AdSense publishers, accessible via Google Ads (formerly AdWords). GDN is one of the largest, easiest, but simplest ad exchanges, making it a good choice for those who are new to the industry, or who only want to run basic programmatic marketing campaigns. Experienced Programmatic Traders will typically avoid GDN since its options are limited, however, compared to...