2 Digital Marketing jobs

Overview In partnership with the Digital Analytics team, this individual will manage the analytics, insights, reporting, and distribution of key digital performance indicators to stakeholders. This role will be accountable for uncovering and translating data into insights with tactical recommendations that are actionable, drive business growth, and contribute to our overall digital performance goals. Responsibilities Analysis: Partners with the marketing and digital departments to perform digital analyses focused on delivering actionable business recommendations. Reporting: Develops and distributes standard and ad hoc KPI trend reports, such as new orders and traffic. Designs and circulates dashboards, with a goal of producing impactful summary data that covers individual business areas, visitor segments, digital properties, etc. Test and Learn: Coordinates on site and product optimization through A/B testing cycles and interprets and analyzes the data ensuring at every stage that measurement is sound. Cross-functional Leadership: Works with Marketing, Editorial, Product, and other business divisions to assess ongoing business intelligence needs and make proactive, prescriptive recommendations for how to strengthen product engagement. Operations: Manages day-to-day digital analytics operations, partners on workflow and processes for digital business analytics requirements. Resource Management: Manages relationships with external vendors including budget, contracts, deliverables, timelines, and overall digital analytics team expense management. Qualifications Bachelor’s degree (or experience equivalent) and a minimum of 5 years of related media marketing, web analytics, digital or agency experience. Prior direct marketing experience a plus. Exceptional expertise in analytical tools including Adobe Analytics, Google Analytics, Facebook Insights, Twitter Analytics, Optimizely, comScore, and other modern analytics tools. Demonstrated success effectively presenting complex analytics findings in both verbal and written forms to technical and non-technical audiences, including executive stakeholders. Exceptional digital IQ and passion is a must. Advanced Excel skill-set a must. Comfortable with both qualitative and quantitative analysis. Experience working in a mission-oriented organization (e.g., a non-profit) is a plus. Success Criteria: Data-driven, fact-based and consumer-focused with a commitment to continuous learning and development Leverages knowledge of the competitive landscape, marketplace trends, best practices and technology to improve CR’s ability to compete, keeps current on external trends and developments and inspires colleagues to do the same Translates goals, priorities and key information into simple, impactful messages and persuades and influences others through compelling data, communications and clear rationale Apply Here PI110321888

Overview   CHANGE TO WIN   Job Title : Digital Strategist Annual Pay: 55K-65K/YR Location:   New York ,NY     Digital Strategist (NYC)   Change to Win (CtW) is seeking a  Digital Strategist  to assist in developing and maintaining digital communications for CtW campaigns. This position is responsible for planning, implementing, and monitoring digital strategies across multiple channels, and for CtW itself, in order to increase brand awareness and improve engagement among other goals. The Digital Strategist will also work very closely with our Digital Director.   Change to Win is a dynamic coalition of North America's most progressive labor unions and a leading force for social, racial and economic justice in our country.   Responsibilities:   Devise social media strategy and goals in collaboration with the Digital Director as part of CtW's overall digital communications strategy. Design and curate content for social media, including graphics, written content, and other formats, in collaboration with the Digital Director. Monitor the web for relevant news articles, tweets, blogs, etc. for sharing on social media. Collect and organize relevant news clips for internal communications with CtW staff, allies, and partners. Write copy and design creative for online ads (LinkedIn, Facebook, and Twitter). Write emails and campaign actions. Write online petitions and surveys. Keep your projects on track, analyze the results of your work, and communicate regularly with the Digital Director. Perform other duties as assigned in support of promoting digital work.   Requirements:   A strong commitment to social justice and workers' rights. Bachelor's degree in communications, digital marketing or a related field with a minimum of 1-3 years of relevant experience, or a combination of education and experience. Knowledge of digital strategies, including list-building on various platforms, web content management, testing to optimize results, and online organizing. Demonstrated capacity to continuously develop knowledge and skills related to use of rapidly changing technology. Knowledge of unions or other advocacy organizations. Excellent writing, verbal and analytical skills. Excellent design skills and proficiency with Adobe Creative Suite a plus. Experience with video editing/production a plus. Experience with online-to-offline worker organizing a plus. Familiarity with HTML/CSS and CMS platforms like Squarespace, Wordpress a plus. Spanish and/or other non-English language skills a plus. Sense of humor and ability to stay calm under pressure, strongly preferred. Compensation:   $55k-$65k (depending on experience) plus excellent benefits   Location:   This position is based in New York, NY.   Women and people of color are strongly urged to apply. Change to Win does not discriminate in any of its programs, procedures or practices on the basis of age, color, disability, national or ethnic origin, political affiliation, race, religion, sex (including pregnancy), sexual orientation, gender identity or expression, or veteran status.   Apply Here PI110170484