University of the Incarnate Word
San Antonio, TX, USA
Digital Strategy and Marketing Manager
UIW Mission
Position Summary
The Digital Strategy and Marketing Manager will support the marketing and recruiting of qualified prospective students for application and enrollment with digital and other marketing strategies through creation and updating of organic and paid web content consisting of multimedia, graphical, video, social media, marketing and advertising elements. The manager will report to the Sr. Director of Enrollment Services and identify, evaluate, implement, and report on effective strategies utilizing tactics for search engine optimization (SEO), search engine marketing (SEM), email, social networking, texting and mobile, print advertising, event marketing and partnerships. Candidates must have experience with and knowledge of content management systems, web and print graphic design software and digital marketing tools. The ideal candidate will have experience writing and editing web content and...