Minimum 4 to 5 years' experience as a PPC Manager or Digital Marketing Specialist focused on SEM.
Creating, developing & implementing effective long- and short-term paid search strategies with good ROAS.
Managing PPC budgets, while strengthening platform accounts and key client relationships.
Executing & optimizing multiple PPC campaigns simultaneously.
Overseeing campaigns across a number of search platforms (e.g. Google Ads, z Social Media ads, Bing).
Targeting selected groups through keyword and audience research.
Managing and editing campaign budgets and adjusting bids to optimise ROAS,
Tracking daily, weekly & monthly KPIs to identify opportunities for improvement or more efficient spend.
Reporting KPIs to management on a regular basis via various dashboards.
Producing engaging, clear and concise copy for campaigns
Ensuring campaigns are aligned across multiple channels, avoiding wasted spend or crossover.
Reducing risk of click fraud and irrelevant spend.
Staying up-to-date with PPC/SEM trends and techniques, and applying them where relevant.