Customer service to its most important end: that’s the digital account manager role. If you’re thinking about embarking upon a digital account manager career, you may be wondering what it is they actually do, whether or not you’re qualified for it, and whether it’s a good job to get into right now.
You’re in luck! In this handy guide we’ll go through all of the nitty-gritty surrounding being a successful digital account manager, including the various digital account manager responsibilities as well as commonly looked-for digital account management skills and digital account manager qualifications. By the time you’ve finished reading this guide, you’ll be all set to apply for any one of a number of digital account manager jobs!
On a very basic level, a digital account manager works with a client that has been brought in by a digital account executive to make sure that that client knows everything about what the firm offers and feels taken care of at all times. This will involve you having great people skills as well as an intimate knowledge of various internet properties, and knowing what your team is capable of—and whether they’re doing their jobs correctly. In the below sections, we’ll discuss what a successful digital account manager does on a day to day basis.
What’s a typical day look like for a digital account manager? What are the skills and responsibilities that prospective employers are looking for? If you get a job as a digital account manager, what are the best things you can do to keep that job for as long as you can?
And—it’s the question that everyone wants to know the answer to—as a digital account manager, how much could you expect to be making?
You’ll want to know the answers to all of these questions and more before you start your job search, and definitely before you go on a job interview! We’ve compiled all of the information you’ll need into this handy guide.
A digital account manager is in charge of all client relations regarding any projects that they’re doing with your firm. As a manager, you’ll likely be in charge of several clients, with a number of digital media executives working under you—so you’ll also have to display very good managerial skills.
Of course, what a digital account manager specifically does on a day to day basis does vary considerably based upon how many clients they’re working with and where those client’s ad campaigns are, but there are several ingredients that go into a typical digital account manager’s day.
Each day can bring with it a whole lot of surprises, according to the digital account managers we spoke with for this article. If you like fast-paced jobs speaking with a lot of different people, then being a digital account manager might be the right job for you!
Now that we’ve discussed some of what goes into a normal digital account manager’s day and the basic responsibilities associated with the role, it might be a good time to start pivoting to what people might expect of their digital account managers. What does it take to be a successful digital account manager? What are some things that employers might be looking for when they’re hiring a prospective candidate?
Below, we’ll go into just what you need to know. Compare your current skills and qualifications against what we have listed here to garner a good idea of whether or not you will be competitive for this position.
When a future employer is looking through prospective candidates, one of the first things that they’ll glance at is the amount of education you have. For a digital account manager, a prospective employer will be looking for at least a bachelor’s degree in sales or marketing, but a similar concentration in digital-related studies would also be a boon.
However, you’ll find that for this type of job, the focus will often be more on how experienced you are — i.e., what kinds of job experiences you might have had that will pertain to this role. Fortunately, hiring managers report that almost any kind of job in customer service, as long as it was held for a good amount of time and you have solid references, will work well as experience for this job. Often, they just want to see that you’re able to keep people happy and work hard to do so.
If you don’t feel you have specifically the right education or work history to back up your candidacy for this job, but you feel like it’s right for you anyway, don’t hesitate to throw your hat in the ring! Often, this sense of confidence and initiative is just what employers are looking for in the first place. However, if you take this approach, you should be prepared to back up your candidacy with as much research and specific examples as you can possibly find.
Let’s turn from history to what you have now. What skills do prospective employers want to see in their employees? Of course, the specific skills that people will be looking for will vary from firm to firm, as every hiring manager brings their own flair to the process. However, there is a central bank of skills that most people in hiring positions will want to be seeing.
Now is a great time to be going into all things digital media! As the internet is ever-expanding and the number of digital media properties has proven to be on its meteoric rise, the number of job opportunities within the field of digital media sales and management should be skyrocketing as well. This means that now represents a great opportunity to get your feet in the door and secure a position which might serve you well for a very long time to come.
While the specific salary range of a digital account manager can vary for many different reasons, including where the firm is located, what type of clients you’ll be working with, and what education and experience you will be bringing to the role, the fact remains that being a digital account manager can be quite lucrative. However, you’ll definitely have to work for it! Data shows us that people on the lower end of the talent spectrum can count on making about $45,000 per year—but those who have worked hard and are ranked in the uppermost 10% of the rank and file might be able to make much closer to six digit incomes.
The takeaway here? Work hard, show initiative and try to show your employers that you’re there for more than just the money. This aptitude will serve you through a number of careers, making you truly a competitive and valuable asset on anyone’s team (in this job or in any job you might have down the road).
Ready to find your dream digital account manager position? You’ve already done the first step by doing your research to ensure that you know that this job is right for you. Next, feel free to browse all of the listings here on Digital Media Jobs! We offer tools to help you find jobs in your area that match exactly what you’re looking for.
Be sure to refer back to this guide whenever you need to brush up for an interview or review the requirements before submitting an application! Good luck!