Digital Marketing Manager Job Description - Qualifications, Requirements & Salary Data

Digital marketing manager careers are highly sought after as the digital age becomes more prominent within society. They perform a wide variety of roles and are often a key player in the success of a marketing agency.   

These agencies will work with clients to create digital marketing campaigns and short-term advertising tactics. It’s an in-depth role that requires a thorough marketing background and a strong grasp on brand awareness.

They’re also the innovators at their workplace. Digital marketing manager responsibilities include finding, testing, and implementing new tools and strategies as they become cultivated and known to the marketing industry. 

 You’ll find digital marketing managers in small local agencies to prominent corporate organizations as their skills are necessary no matter the market size. This also creates specific areas of expertise depending on geographic regions. Many digital markets in smaller areas will be experts in local optimization of websites and other aspects of a brand or product.

What is the digital marketing manager's salary? What are digital marketing manager skills? What about digital marketing management careers? How do they look in the future? 

All of these are great questions as the prospects for digital marketing managers will be good in the coming years. The importance of digital marketing has become clear and distinct within recent years as the internet has changed the world as we know it. 

With that in mind, this guide has been created to help you navigate through the most important questions you should answer when considering if you should become a digital marketing manager.

Keep reading to find out all the information you need to know.


Digital Marketing Manager Description

It’s always a good idea to know as much as possible about a position before leaping into the application process. Digital marketing responsibilities may often be fairly wide, so the required qualifications, experience, and preferred skills will be more robust than a standard entry-level position such as the digital marketing assistant.

With this in mind, this next section will cover the most important factors that you should think about before applying to the position.


What Do Digital Marketing Managers Do?

In a general sense, the digital marketing manager is ultimately responsible for the effectiveness of a marketing campaign. 

They’ll be the ones who are responsible for developing, implementing, and overseeing the online marketing campaign for the clients they’re working with. Their overarching goal is to have a smooth launch, effective campaign, and a cohesive finish. 

Because it’s a managerial role, they’ll likely be responsible for leading a team of marketers that do much of the legwork within the campaign. The manager will be responsible for the marketing team’s development of research techniques, how the information is analyzed, and the best tactics to implement the marketing campaign within a budget.

This requires a lot of internal communication with different departments, within their team, clients in a business-to-business environment, and with upper management. The digital marketing manager will typically report directly to the Vice President of Marketing within an agency. 

Communication and interpersonal skills are necessary to become an effective manager. You’ll need to balance the needs of a client, expectations of upper management, and tactics within your team to be able to deliver a product that satisfies everyone. The digital marketing managers of an organization will often play a large role in the success of the company.

A robust background, typically with a degree from a university, is usually required. As is knowledge in general digital marketing, and the specific preferences of the agency you’re applying to. Skills required range from an excellent grasp of search engine optimization methods to email marketing and social media platform development. 


What Does a Typical Day Look Like?

Because digital marketing manager responsibilities include overseeing each stage of a marketing campaign, and communicating with different people and organizations, a typical day on Monday may look entirely different than on Friday.

Universally, the digital marketing manager will be in many meetings. At a bare minimum, one meeting often happens at the beginning of the day when you discuss with your team what needs to be done by the end of the day.

Afterward, meetings with clients, upper management, and different departments within a marketing agency will be common as you work to achieve a successful marketing campaign.

Depending on the phase of a marketing campaign, you may be conversing with the client about expectations, designing and creating effective strategies for the campaign, monitoring the execution of the plan, and looking to optimize results as they come in.

All of these are different phases in what one day in the life of a digital marketing manager may look like. 


Digital Marketing Manager Qualifications

By now, you should have a firm grasp on what is expected of the responsibilities, duties, and general aspects of a digital marketing manager. However, you must be aware of the qualifications, preferred skills, and other experiences you need before you can easily fill the role.

This next section was created to help you understand what is expected when it comes to digital marketing manager jobs and how a career as one would look like. 


Typical Education Requirements

Typically, a collegiate education is required for entry-level digital marketing managers. This is usually in the form of a bachelor’s degree in marketing, advertising, business, business management, communication, public relations, or another similar field. 

However, at more prominent marketing agencies, employers may require or seek an employee with at least a master’s degree or related certification.

There are several digital marketing certifications offered online and in-person through various respected organizations. Obtaining one of these after receiving a bachelor’s degree can often put you above most other candidates when applying to become a digital marketing manager.

Beyond formal education requirements, an extensive background in digital marketing is often necessary. This is because it’s a managerial role. You’ll need to be an expert when there are no experts around and have a strong understanding of every aspect of your role to be a successful manager. Those interested in obtaining a more entry-level friendly position may seek to become a digital marketing assistant to gain experience.

Internships may also be a source of experience if you’re still in school. Any leadership, communication, or marketing experience will help greatly in your chances of success.


Preferred Skills

As the digital marketing manager will over so many different aspects of a marketing campaign, the preferred skills employers look for are extensive and require a deep understanding of digital marketing.

The success of the manager is vital to the success of the company, so you must be positive that you excel in each of these skills:

  • A strong understanding of data analysis. Back in the day, creativity was the biggest ally to the marketing manager. This is because we lack the tools to understand the human mind and what it’s perceptive to. Nowadays, marketing managers will find their new best friend in data analysis and the tools used to interpret the data. Having a firm grasp on how to track this data, analyze it, and then make use of it is essential for this role.
  • Excellent SEO skills. SEO has become a key factor in the day-to-day business of a digital marketing manager. You’ll need to know the best methods to drive organic traffic to websites as it’s one of the most effective ways to target an audience.
  • Master the tools and resources of the marketing world. Software plays a large role in digital marketing. SEO tools, Google AdWords, Keyword Planner, and other applications are necessary to be successful. You should know the ins and outs of them all to fully utilize them.
  • Know the ins and outs of email and content marketing. Whether it’s on social media, a blog post, an email, or a product description, good content is vital for creating conversions and driving traffic to a website, product, or brand. It’s also relatively inexpensive to implement, so expect to be doing this type of marketing quite frequently.
  • Interpersonal and communication skills. As the manager overseeing a marketing campaign, you’ll be interacting with many different people at different levels within your company. You’ll be speaking to everyone from graphic design, to upper management, to the client you’re working for. You’ll need to be able to be a people person and gain the trust and confidence of everyone involved to deliver a great product. 
  • Time management is essential. If you didn’t know, most of the objectives of a digital marketing manager come with a deadline. Being able to balance the needs of both your client and upper management will be incredibly important to finding success. Managing your time to be able to deliver quality work on a tight timeline will also be a key factor. 
  • An unending drive to succeed. Marketing campaigns won’t always pan out as you expect them to. The manager will often need to reevaluate different parts of a campaign and look to optimize them as time goes on to create a more effective message. Minor failures will be common and need to be corrected, thus a digital marketing manager will need to have a relentless need to succeed.
  • Curiosity and testing skills. Part of being a digital marketing manager includes finding, testing, and implementing new technologies and tools into your marketing agency as they become available. Because the internet is still relatively new to the world, advancements within specific industries are frequent. You’ll need to stay on top of emerging tech and strategies to keep your organization ahead of the curve. 


Digital Marketing Manager Career Outlook

Digital marketing managers will have a great career outlook in the future. From 2016 to 2026, there is a projected growth of 10 percent for marketing managers. This is above average when compared to all other occupations, making this an excellent option for those looking for job security.

This is likely because the internet has begun to take a firm grasp on culture and society and the need for digital marketing is at an all-time high and is expected to continue to grow as the new generation begins to spend more money.

If you’re looking to get your foot in the door, entry-level positions with digital marketing, such as becoming an assistant, are good routes to take. As a whole, digital marketing is on the rise. This means that entry-level positions will become more widely available as well


Digital Marketing Manager Salary Expectations

The U.S Bureau of Labor Statistics doesn’t maintain data about the digital marketing manager’s salary but does keep data on marketing managers.

In general, marketing managers can expect a median salary of approximately $63,000 as of 2017. While this is the median salary, actual pay rates may vary and will often depend on the geographical location and the reputation of the agency you’re applying to.

More prominent and respected marketing organizations will pay much more money than those in rural areas or small communities. 

This also doesn’t factor in the time that a digital marketing manager has been working. Those who have been in the position for an extended period may easily find themselves getting close to six figures before taxes. 

Digital marketing managers will make a quality living for themselves as their median pay is respectable in most locations. Advancement opportunities are available beyond the manager role as well, making this position a great stepping stone before receiving an upper management position. 


Find Your Digital Marketing Manager Job at Digital Media Jobs!

Digital marketing manager positions can be found almost anywhere in the country. However, they will be more plentiful in larger cities as marketing organizations thrive where there is a higher population. This creates a higher demand for their services.

Once you’ve considered the qualifications and preferred skills required of a digital marketing manager, take advantage of the job listings that are located here on Digital Media Jobs. You can find job listings near you.

After you’ve found your dream job, simply submit your application while keeping in mind the information above. Soon enough, you’ll find yourself in the position.