Synthesizing perfect, creative solutions to cater to the client’s ever-changing need—that’s the digital media planning process. If you’re a digital media planner, you get to be an integral part of telling the story revolving around a client’s brand, helping to craft what will be the storyline that reaches so many people. It’s a heady, thrilling prospect!
By ensuring that the concept always reaches the audience, the digital media planner is in charge of the efficacy of the general media solutions for their clients. It’s a great job with dynamic, exciting day-to-day responsibilities. But what about the nitty-gritty things you want to know before you submit an application? We’re here to help with that. Below we’ll discuss the big questions: What is digital media planning? What’s a typical digital media planner salary?
Before you can know if digital media planning is right for you, it’s important to know what the job itself entails. Think carefully about your own qualifications, and see if you can determine whether the following sets of criteria, requirements, and expectations align with the things you know about yourself.
Get ready for a lot of research! Being a digital media planner involves going out and researching a lot of different types of media and immersing yourself in the general media landscape so that you can be a go-to expert when clients come to your firm and ask for your help in running a campaign under their brand. Using the data that you find, you optimize marketing strategies to bring the most value to your client—which means calculating the best media strategies to reach the largest audience, while staying true to the values of the client.
As we’re living in a digital age and media is changing faster than the speed of light, successful and competitive Digital Media planners will have to be flexible enough and have enough initiative to ensure that they’re educated about all new types of media before anyone else knows about them. The perfect digital media planner is an expert on all things brands, media, and the data surrounding them.
Digital media planners do a whole host of things relating to ensuring that their clients have a cohesive, engaging, and impactful storyline that brings together their brand with the target audience for their deliverable, whether it’s a new product launch, the announcing of a rebrand or staffing change, or some other event that they want to use to educate the public about what they offer.
This involves a whole variety of activities, including:
Digital media planning jobs feature days that are full of excitement—they’re never quite the same! However, there are some key components that go from one day to the next, which really allows room to hone each of the required skills. Here are a few of the ingredients that would go into a successful day in one of our digital media jobs.
There’s definitely a lot that goes into being a digital media planner! The days vary, so it’s impossible to precisely foretell what will happen in a given twenty-four-hour period, but those are the general ingredients to a successful day.
What does it take to be a digital media planner? The successful candidate will have a mixture of hard and soft skills. In this section, we’ll take a look at the typical education requirements of a successful digital media planner as well as the type of skills that will serve a successful digital planner well over the course of their career.
A successful candidate will likely have at least a bachelor’s degree from an accredited institution in the field of market research, business administration, marketing, or in a subject that is generally in the same field as these. A master’s degree in a similar field will be looked upon as a bonus. However, if you’re able to show that you have a significant and successful experience as a digital media planner even with a different history of education, reach out and argue your case—initiative is a strong skill that all digital media planners should have.
While the successful candidate will likely be skilled in all kinds of unpredictable areas, the digital media planner will be asked to show proficiency in the following areas:
Now is a great time to become a digital media planner! Because we are living in an Internet age and more and more companies both big and small are realizing how their brand impacts their sales and their bottom lines, the skills of a digital media planner are in hot demand. According to the United States of America Bureau of Statistics, the growth rate for the profession of digital media planners is predicted to grow at an attractive clip — by about 23 percent over the next six years, or through 2026.
Know, then, that successful candidates and productive, hard-working digital media planners will likely have a good job for years to come.
The salary for a digital media planner will be commensurate to the experience, education, and initiative they bring to the role. However, for planning purposes, the median national salary for digital media planners checks in at 46,000 per annum, including benefits packages if applicable. However, as of the last market data, it was found that digital media planners ranking in the lowest percentiles skill- and education-wise earned approximately 35,000 per year, while the cream of the crop took in over 60,000 per year.
In short, the average digital media planning salary can very due to experience and other factors, but is generally speaking very competitive.
Thanks for taking the time to make sure that the role and responsibility of a digital media planner are right for you! The information contained in this article will be invaluable during job interviews and hiring processes. You can use the information here at Digital Media Jobs to make sure that you can easily and quickly find the digital media planner job that is right for you.
Visit the Job Listings Page to find a great job in your area so you can submit an easy application. Good luck!