Jul 10, 2024

International Marketing & Engagement Manager

  • Shoreline Community College
  • Shoreline, WA, USA
Full time Digital Marketing

Job Description

International Marketing & Engagement Manager

 

Shoreline Community College

 

Salary: $68,000.00 - $74,000.00 Annually

 

Job Number: IntMEMan24

 

Location: Shoreline Community College, WA

 

Department: International Education & Global Engagement

 

Job Summary

 

Date of First Consideration: 7/30/24

Salary Range: $68,000 - $74,000 / year DOE

 

Welcome! Learn More https://www.shoreline.edu/hr/default.aspx AND https://www.shoreline.edu/apply-and-aid/campus-tour.aspx

 

Shoreline Community College's International Education department is seeking a dynamic individual to fill the role of International Marketing and Engagement Manager. Reporting to the Associate Vice President of International Education and Global Engagement and working closely with the Outreach team and other areas of the department, this multifaceted position is integral to advancing the College's global outreach efforts to recruit students from around the world, leading digital media strategies, managing the Slate CRM system, and coordinating social media engagement initiatives. The successful candidate will play a pivotal role in enhancing the reputation of Shoreline Community College on the global stage.

 

Primary responsibilities include the following:

 

• Develop and execute IE's marketing strategy and plans to promote Shoreline Community College's international programs and initiatives, targeting prospective international students and partners.

• Collaborate with vendors to produce brochures and other marketing collateral, both paper and digital.

• Manage the Slate Customer Relationship Management system, including executing communication campaigns, segmentation, and campaign tracking to optimize recruitment and retention efforts.

• Monitor and analyze key performance indicators (KPIs) related to marketing, CRM usage, social media engagement, and outreach activities, using insights to continuously optimize strategies and achieve departmental goals.

• Create and implement IE's social media plan with the active assistance of approximately 8 international student ambassadors.

• Supervise student employees, providing guidance, training, and support in executing social media campaigns, blog posts, live chats, and other outreach activities to engage prospective students and showcase the College's vibrant communities, highlighting student experiences, cultural events, academic opportunities, and campus life.

• Coordinate campus visits, summer programs, and virtual events for prospective international students and delegations from partner institutions, ensuring a welcoming and informative experience that highlights Shoreline Community College's strengths and offerings.

• Work closely with administrative assistant to ensure smooth and streamlined communication and coordination within outreach team and with other areas of the department.

• Collaborate with the College's communication team to ensure alignment of messaging and branding across various channels.

• Assist with other departmental initiatives and projects as needed, demonstrating flexibility and a commitment to the overall mission and values of Shoreline Community College.

• Other duties as assigned

 

Qualifications

 

Required Education & Experience:

 

• Bachelor's degree in marketing, communications, international relations or related field OR equivalent combination of education/experience (example: related associate's degree WITH 2 years of experience in marketing, sales, CRM, or related field)

• Experience with marketing strategy, social media management, and project management

• Experience with visual media, design, and video production using software such as Adobe Illustrator, Dreamweaver, InDesign, Premiere, Audition, and Aftereffects

 

Knowledge of:

• Current trends in social media, especially as used by traditional college-age demographics

• Customer relationship management systems, social media platforms, tools that analyze data, and systems for managing website content

• Photography, videography and developing engaging print/web media

• Techniques for effective presentations and communication in a multicultural environment

• Microsoft Office skills, Outlook, Word, Excel, Power Point, and Teams applications

 

Skill in:

• Project management to effectively coordinate programs and initiatives

• Communication skills, both written and verbal, with the ability to engage with diverse stakeholders

• Cross-cultural competency and sensitivity in support of promoting global education and intercultural understanding

• Data analysis

• English language proficiency, including the ability to read, write, and speak effectively to diverse audiences

 

Conditions of Employment

 

Physical Work Environment:

The College is currently providing services in a mixed modality of operations (both online and in-person services are offered). Administrators are assigned to work on campus, noting there may be some opportunities to work remotely based on program or area needs. If authorized for limited remote work, employees will need to provide their own workspace and internet access, noting the College will provide technical equipment and support for online work needs. When working on-campus, this position will perform work in a standard office setting, use standard office equipment and physically attend meetings both on and off campus, using the ability to communicate in person or through appropriate means. This position also works weekends and evenings when appropriate or needed is required.

 

Terms of Employment/Salary:

This is a full-time administrative/exempt annually contracted position with initial salary placement determined by the College dependent upon education/experience. Hiring of this position is contingent upon available funding as determined by the College President.

 

Other Conditions:

Shoreline Community College is committed to providing equal opportunity in education and employment for all students, employees, and applicants, and does not allow discrimination or harassment on the basis of race or ethnicity, color, national origin, age, sex, sexual orientation, gender identity, marital status, creed, religion, status as an honorably discharged veteran or military status, political affiliation or belief, citizenship/status as a lawfully admitted immigrant authorized to work in the United States, or presence of any physical, sensory, or mental disability. For our full non-discrimination statement and contact information, visit: https://www.shoreline.edu/about-shoreline/non-discrimination.aspx.

Persons with disabilities have the right to reasonable accommodation in all aspects of employment with the College. This includes, but is not limited to recruitment, application, hiring, training, termination, conditions of employment, and any other employer-supported activities. Applicants requesting accommodation should contact the Office of Human Resources at mailto:hr@shoreline.edu.

 

In accordance with RCW 28B.112.080, applicants considered for this position will be required to disclose if they are the subject of any substantiated findings or current investigations related to sexual misconduct at their current or past places of employment.

In compliance with the Immigration and Nationality Act, proof of authorization to work in the United States will be required at the time of hire. Other conditions that may apply will be detailed upon the offer of employment. This position is overtime exempt.

Applicants considered for positions at the College may be required to submit to a background check as a condition of employment. Adverse information from the background check will not necessarily preclude employment but will be considered in determining the applicant's suitability for the position.

 

Required Materials

 

To be considered for this position, please submit the following:

 

• NEOGOV online profile, application, and supplemental question(s)

• Cover letter?describing relevant knowledge,?skills, and?characteristics that align with the needs of the position

• Current resume

• Unofficial transcript for highest related degree (official due upon hire)

 

Please Note:

 

• Once application materials have been submitted, you may not modify the application

If you are chosen to move forward in this recruitment, you will be notified via email to the address listed in your application (make sure to check spam/junk folders)

 

You can't check off every listed knowledge, skill, and ability? Please apply anyway! Studies have shown that traditionally marginalized communities are less likely to apply to jobs unless they meet every single qualification - even if they might be a great fit for the role!

 

To apply, please visit .

 

In accordance with RCW 28B.112.080, applicants considered for this position will be required to disclose if they are the subject of any substantiated findings or current investigations related to sexual misconduct at their current or past places of employment.

In compliance with the Immigration and Nationality Act, proof of authorization to work in the United States will be required at the time of hire. Other conditions that may apply will be detailed upon the offer of employment. This position is overtime exempt.

Applicants considered for positions at the College may be required to submit to a background check as a condition of employment. Adverse information from the background check will not necessarily preclude employment but will be considered in determining the applicant's suitability for the position.

 

Required Materials

 

To be considered for this position, please submit the following:

 

• NEOGOV online profile, application, and supplemental question(s)

• Cover letter?describing relevant knowledge,?skills, and?characteristics that align with the needs of the position

• Current resume

• Unofficial transcript for highest related degree (official due upon hire)

 

Please Note:

 

• Once application materials have been submitted, you may not modify the application

• If you are chosen to move forward in this recruitment, you will be notified via email to the address listed in your application (make sure to check spam/junk folders)

 

You can't check off every listed knowledge, skill, and ability? Please apply anyway! Studies have shown that traditionally marginalized communities are less likely to apply to jobs unless they meet every single qualification - even if they might be a great fit for the role!

 

To apply, please visit https://apptrkr.com/5408680

 

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