Manager, Digital Business Analytics

  • Consumer Reports
  • Yonkers, NY, USA
  • May 28, 2019
Full time Digital Marketing

Job Description

Overview

In partnership with the Digital Analytics team, this individual will manage the analytics, insights, reporting, and distribution of key digital performance indicators to stakeholders. This role will be accountable for uncovering and translating data into insights with tactical recommendations that are actionable, drive business growth, and contribute to our overall digital performance goals.



Responsibilities

  • Analysis: Partners with the marketing and digital departments to perform digital analyses focused on delivering actionable business recommendations.
  • Reporting: Develops and distributes standard and ad hoc KPI trend reports, such as new orders and traffic. Designs and circulates dashboards, with a goal of producing impactful summary data that covers individual business areas, visitor segments, digital properties, etc.
  • Test and Learn: Coordinates on site and product optimization through A/B testing cycles and interprets and analyzes the data ensuring at every stage that measurement is sound.
  • Cross-functional Leadership: Works with Marketing, Editorial, Product, and other business divisions to assess ongoing business intelligence needs and make proactive, prescriptive recommendations for how to strengthen product engagement.
  • Operations: Manages day-to-day digital analytics operations, partners on workflow and processes for digital business analytics requirements.
  • Resource Management: Manages relationships with external vendors including budget, contracts, deliverables, timelines, and overall digital analytics team expense management.

Qualifications

Bachelor’s degree (or experience equivalent) and a minimum of 5 years of related media marketing, web analytics, digital or agency experience. Prior direct marketing experience a plus. Exceptional expertise in analytical tools including Adobe Analytics, Google Analytics, Facebook Insights, Twitter Analytics, Optimizely, comScore, and other modern analytics tools. Demonstrated success effectively presenting complex analytics findings in both verbal and written forms to technical and non-technical audiences, including executive stakeholders. Exceptional digital IQ and passion is a must. Advanced Excel skill-set a must. Comfortable with both qualitative and quantitative analysis. Experience working in a mission-oriented organization (e.g., a non-profit) is a plus.

Success Criteria:

  • Data-driven, fact-based and consumer-focused with a commitment to continuous learning and development
  • Leverages knowledge of the competitive landscape, marketplace trends, best practices and technology to improve CR’s ability to compete, keeps current on external trends and developments and inspires colleagues to do the same
  • Translates goals, priorities and key information into simple, impactful messages and persuades and influences others through compelling data, communications and clear rationale

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