In partnership with the Digital Analytics team, this individual will manage the analytics, insights, reporting, and distribution of key digital performance indicators to stakeholders. This role will be accountable for uncovering and translating data into insights with tactical recommendations that are actionable, drive business growth, and contribute to our overall digital performance goals.
Bachelor’s degree (or experience equivalent) and a minimum of 5 years of related media marketing, web analytics, digital or agency experience. Prior direct marketing experience a plus. Exceptional expertise in analytical tools including Adobe Analytics, Google Analytics, Facebook Insights, Twitter Analytics, Optimizely, comScore, and other modern analytics tools. Demonstrated success effectively presenting complex analytics findings in both verbal and written forms to technical and non-technical audiences, including executive stakeholders. Exceptional digital IQ and passion is a must. Advanced Excel skill-set a must. Comfortable with both qualitative and quantitative analysis. Experience working in a mission-oriented organization (e.g., a non-profit) is a plus.
Consumer Reports (CR) is an expert, independent, nonprofit organization whose mission is to work for a fair, just, and safe marketplace for all consumers and to empower consumers to protect themselves. The organization was founded in 1936 when advertising first flooded the mass media. Consumers lacked a reliable source of information they could depend on to help them distinguish hype from fact and good products from bad ones. Since then CR has filled that vacuum with a broad range of consumer information. To maintain its independence and impartiality, CR accepts no outside advertising and no free samples and employs several hundred mystery shoppers and technical experts to buy and test the products it evaluates.
Consumer Reports, is one of the top-circulation magazines in the country, and ConsumerReports.org, has the most subscribers of any Web site of its kind, in addition to two newsletters, Consumer Reports on Health and Consumer Reports Money Adviser. They have combined subscriptions of more than 8 million. All of CR's work is informed by the more than 1 million readers who respond to our Annual Ballot & Questionnaire, among the largest and most comprehensive consumer studies in the world. In 2008, CR also launched several initiatives, including ConsumerReportsHealth.org and the Consumer Reports Health Ratings Center, which serve to educate and empower consumers to make more informed health-care decisions and to help change the market.