Digital Production Specialist

  • Virginia Tech - Virginia Polytechnic Institute
  • Blacksburg, VA, USA
  • Jul 03, 2019
Full time Digital Marketing

Job Description

Virginia Tech would like to invite applicants for the position of:

Digital Production Specialist

Posting # SW0190482

The digital production specialist develops and produces content for digital platforms, including email and web. Uses digital production processes and resources to maximize efficient and effective work flow to ensure email and web content is configured, tested, and scheduled in a timely and competent manner. Serves as a digital marketing liaison to cross-functional teams and advises on email marketing best practices and standards. Partners with Search Engine Optimization (SEO) vendor to identify and implement strategies for increasing site traffic through search engines.

Duties and Responsibilities:

  • Build and schedule email campaigns for Virginia Tech Advancement.
  • Collaborate with colleagues and stakeholders to ensure email marketing efforts are on-schedule and well-paced.
  • Collect email analytics and report on email performance to colleagues and partners.
  • Utilize project management software to organize and plan email content, development, testing, and data, and stakeholder approval.
  • In conjunction with colleagues, create and optimize web content in the CMS for Virginia Tech Advancement.
  • Partner with the SEO vendor to optimize and implement web content to increase organize search engine traffic to priority content.
  • Consult with colleagues regarding best practices and assure brand quality standards are maintained.

Interested candidates must apply online at and search for posting #SW0190482. Include with the state application, a cover letter, resume, and list of references. Individuals with disabilities desiring accommodations should notify the Human Resources Service Center, 540-231-9331 or email

A review of applications will begin after July 16, 2019.

Quick Link:

Virginia Tech is an Equal Opportunity Employer.

Apply Here