Senior Planner, Digital Media

  • USIM
  • New York, NY, USA
  • Nov 18, 2019
Full time Digital Advertising Digital Marketing Digital Media Digital Operations

Job Description

Title: Sr Planner, Digital Media

Department: Media Planning

FLSA:   Exempt                                                                        

Location:  New York

Reports: Strategic Account Leads for each account: Aruba Tourism, TheraTears                                                 


USIM is a full-service, integrated, media planning and buying agency. We are media agnostic – aligning the most successful and efficient media strategies with the goals of our clients, regardless of channel.  As a Digital Media Senior Planner you will be accountable for helping to develop/execute digital media for a portfolio of clients. This position requires a thorough understanding of the digital landscape across all tactics such as paid search, social, video and display. The Digital Media Senior Planner oversees a team of digital media planners and coordinators and helps them develop, craft, and present digital media campaign materials to clients.


  • Help develop, execute and media strategies, detailed plans from inception to completion (strategy/planning/buying)
  • Provide comprehensive, well-supported media recommendations for tactical executions
  • Oversee execution of all digital media spend (media partner evaluations, rate negotiations)
  • Create and oversee analyses of digital reporting (campaign pacing/performance/optimizations)
  • Manage and mentor any direct reports
  • Consistently interact with clients and participate in formal presentations of agency work   
  • Manage client budgets to ensure accuracy, negotiate best value for the client while maintaining quality  
  • Establish professional, productive rapport with sales representatives/media vendors/internal groups
  • Foster a collaborative/positive working environment


  • Ability to professionally communicate with, present to, interact with senior client leadership
  • Ability to represent client and agency when dealing with all types of media partners
  • Ability to help hire, manage and develop a team of digital planning
  • Ability to multi-task, work successfully with teams, and work under pressure
  • Strategic thinker, critical thinker, problem solver
  • Excellent verbal and written communication skills, ability to present, field questions
  • Strong negotiating skills
  • Strong quantitative and analytical skills and detail-oriented
  • Demonstrates initiative and drives to completion of projects
  • Thorough understanding of digital marketing and digital media
  • Understanding of research, measurement billing and verification tools/systems
  • Understanding of programmatic, SEO, SEM, paid social, enhanced TV platforms, etc.
  • Familiarity with industry systems/tools such as ComScore, Nielsen, Doubleclick Campaign Manager, digital verification partners
  • Demonstrates initiative and drives to completion of projects


  • Bachelor’s degree, preferably with a concentration in advertising, marketing, business administration, and communications
  • This is a senior planning position requiring a candidate who has previous planning experience


  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • The employee will spend up to 50% of time sitting at desk, typing on keyboard, viewing computer monitor, answering telephone calls.
  • While performing the duties of this job, the employee is frequently required to sit and talk or hear.
  • The employee is occasionally required to walk; use hands and fingers, handle, or feel objects, tools, or controls; and reach with hands and arms.
  • The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus.


  • The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • The noise level in the work environment is usually moderately quiet.


Formal application, rating of education and experience; oral interviews and reference check; job-related tests may be required.


USIM is an equal opportunity employer and is committed to providing a work environment that is free of discrimination and harassment. It does not discriminate against applicants or employees with respect to any terms or conditions of employment on account of race, color, religion, creed, national origin, ancestry, sex, sexual orientation, age, genetic information, physical or mental disability (actual or perceived), medical condition including genetic characteristics, marital status, citizenship status, military service status, gender, gender identity, registered domestic partner status, or any other characteristic protected by applicable federal, state or local laws. USIM  also prohibits discrimination based on the perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. This commitment applies to all persons involved in the operations of USIM , and prohibits unlawful discrimination by any employee of USIM, including supervisors and co-workers. All employment decisions shall be consistent with the principles of equal employment opportunity.