Associate Media Director

  • USIM
  • Los Angeles, CA, USA
  • Nov 26, 2019
Full time Digital Advertising Digital Marketing Digital Media Digital Operations

Job Description

Title: Associate Media Director

Department: Planning

FLSA: Exempt                                                                         

Location:  Los Angeles, California

Reports: Group Media Director, Director of Strategy                              

Overview:  

USIM is a full-service, integrated, media planning and buying agency. We are media agnostic – aligning the most successful and efficient media strategies with the goals of our clients, regardless of channel. This position is key and covers either one major account or a portfolio of clients.

RESPONSIBILITIES:

  • Overall:  Working with USIM leadership, this position will be critical to managing and growing client business.  In this role the AMD has the opportunity to help shape the client’s complete media strategy and work closely with creative teams.
  • Strategy: AMDs are the primary authors of client media strategies, encompassing 
  • Measurement Strategy: AMDs are responsible for working with the client to create clear actionable measurement strategies
  • Briefs: AMDs need to be able to create and deliver clear concise briefings for USIM vertical services so that they can deliver buys and ideas that effectively map back to the media strategy and KPIs.
  • Working with our vertical services: Search, social, programmatic, broadcast, etc.
  • Leading the in the creation and presentation of media plans.
  • Implementation: Directly/indirectly overseeing the execution of media plans by buying teams and ensuring that results are reported in a way that is insightful, timely and accurate.
  • Talent Development:  Building teams that are smart, strategic, client-facing, ready to be promoted.

 

QUALIFICATIONS & SKILLS:

  • Minimum 7 years in media, including digital media
  • Complete knowledge planning, buying and reporting processes for all major media
  • Ability to effectively utilize media research and reporting resources
  • Strong, up to date understanding of Search, Social, Programmatic, new TV models, tagging, ad tech, audience segmentation: tracking and tagging, database modeling, emerging media
  • Baseline working knowledge and understanding of: offline media, DR, CRM
  • Strong analytical abilities and quantitative skills, including math proficiency
  • Ability to analyze data and deliver meaningful insights and actions
  • Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint
  • Excellent written and verbal communication and presentation skills
  • Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
  • Ability to lead a team and develop its members to get them to the next level. This includes the ability to interview, evaluate and hire successfully.
  • Happy to “work down”, working with teams to get work done, even if this means working below the AMD level.
  • Possessing excellent client services skills
  • Solid financial management skills

 

EDUCATION & EXPERIENCE:

  • Bachelor’s degree, preferably with a concentration in advertising, marketing, business administration, and communications

 

PHYSICAL DEMANDS:

  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • The employee will spend up to 50% of time sitting at desk, typing on keyboard, viewing computer monitor, answering telephone calls.
  • While performing the duties of this job, the employee is frequently required to sit and talk or hear.
  • The employee is occasionally required to walk; use hands and fingers, handle, or feel objects, tools, or controls; and reach with hands and arms.
  • The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus.

 

WORK ENVIRONMENT:

  • The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • The noise level in the work environment is usually moderately quiet.

 

SELECTION GUIDELINES:

Formal application, rating of education and experience; oral interviews and reference check; job-related tests may be required.

EEO

USIM is an equal opportunity employer and is committed to providing a work environment that is free of discrimination and harassment. It does not discriminate against applicants or employees with respect to any terms or conditions of employment on account of race, color, religion, creed, national origin, ancestry, sex, sexual orientation, age, genetic information, physical or mental disability (actual or perceived), medical condition including genetic characteristics, marital status, citizenship status, military service status, gender, gender identity, registered domestic partner status, or any other characteristic protected by applicable federal, state or local laws. USIM  also prohibits discrimination based on the perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. This commitment applies to all persons involved in the operations of USIM , and prohibits unlawful discrimination by any employee of USIM, including supervisors and co-workers. All employment decisions shall be consistent with the principles of equal employment opportunity.