Media Planner

  • USIM
  • Los Angeles, CA, USA
  • Feb 24, 2020
Full time Digital Advertising Digital Marketing Digital Media Digital Operations

Job Description

Title: Integrated Media Planner

Department: Media Planning & Strategy

FLSA: Exempt

Location: Los Angeles, CA

Reports: Associate Media Director and Group Account Directors           




USIM is a full-service, integrated, media planning and buying agency. We are media agnostic – aligning the most successful and efficient media strategies with the goals of our clients, regardless of channel.  The integrated Media Planner will be responsible for planning traditional and digital media channels to develop holistic communication strategies that fulfill the client’s marketing goals.  This position will work closely with the Assistance Media Planner and together, will maintain the media plans.



  • Help develop and execute media plans and strategies
  • Steward all media buys, both traditional and digital
  • Provide buy summaries and/or regular reporting, as needed
  • Able to understand KPIs delivered
  • Run, pull and extrapolate date from syndicated research sources for both traditional and digital
  • Manage client’s budgets, actualize against invoices and manage make-goods
  • Analyze competitive presence in the marketplace



  • Strong communication skills to both assistant media planners and Associate Media Directors as well as with clients and outside sales reps
  • Properly present the company when interacting with media partners
  • Multi-task to support multiple clients; strong time management skills to juggle various deadlines
  • Global strategic thinker with the ability to manage day-to-day tasks.
  • Good understanding of all media types: Broadcast, Print, Digital, OOH, etc
  • Strong Excel, Word and Powerpoint skills
  • Working knowledge of Digital trafficking & Digital specs
  • Experience with media tools such as: ComScore, Nielsen, DoubleClick, Pathmatics




  • Bachelor’s degree, preferably with a concentration in advertising, marketing, business administration and/or communications
  • Minimum 1-3 years of experience in traditional and digital media planning




  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • The employee will spend up to 50% of time sitting at desk, typing on keyboard, viewing computer monitor, answering telephone calls.
  • While performing the duties of this job, the employee is frequently required to sit and talk or hear.
  • The employee is occasionally required to walk; use hands and fingers, handle, or feel objects, tools, or controls; and reach with hands and arms.
  • The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus.



  • The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • The noise level in the work environment is usually moderately quiet.



Formal application, rating of education and experience; oral interviews and reference check; job-related tests may be required.


USIM is an equal opportunity employer and is committed to providing a work environment that is free of discrimination and harassment. It does not discriminate against applicants or employees with respect to any terms or conditions of employment on account of race, color, religion, creed, national origin, ancestry, sex, sexual orientation, age, genetic information, physical or mental disability (actual or perceived), medical condition including genetic characteristics, marital status, citizenship status, military service status, gender, gender identity, registered domestic partner status, or any other characteristic protected by applicable federal, state or local laws. USIM  also prohibits discrimination based on the perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. This commitment applies to all persons involved in the operations of USIM , and prohibits unlawful discrimination by any employee of USIM, including supervisors and co-workers. All employment decisions shall be consistent with the principles of equal employment opportunity.