Digital Media Buyer

  • Donlon Agency
  • Remote
  • Aug 26, 2020
Full time Digital Marketing Digital Media

Job Description

About Donlon Agency

Donlon Agency is a full-service marketing agency for nonprofits. We specialize in linking and aggregating online and offline data sources to provide strategic insights that optimize conversions. We are a connecting agency. These insights become actionable through targeted campaigns tailored to an organization, elevating their constituents' journey and return-on-investment.

Team Donlon is a group of talented individuals dedicated to understanding and reaching our clients’ goals and building lasting relationships. We pride ourselves on being proactive, accountable, innovative, nimble, and collaborative, as well as trusted stewards of our clients’ vision. Think smart, fun, enthusiastic, and results driven! 

We are seeking a Digital Media Buyer to take ownership of digital media implementation and optimization. You will become an indispensable team member that works with the clients’ and company’s best interests in mind.

 

Responsibilities

  • Work directly in Facebook Business Manager, Google Ads, Bing, Spotify, LinkedIn Account Manager, and more. Roughly 65% of work will be inside media accounts.
  • Create digital media strategies that include relevant channels (search, social, display, retargeting, etc.), messaging, and testing plans.
  • Compose creative briefs outlining overall strategy, target audiences, and creative direction in collaboration with the account team.
  • Build, launch, manage, and optimize digital media programs that support clients' objectives and key performance indicators (KPIs).
  • Manage daily maintenance and optimization of media campaigns to successful delivery against established KPIs and provide insights for campaign shifts that address performance gaps.
  • Provide ongoing updates, reporting, analysis, and recommended optimization of digital media campaigns.
  • Aggregate and analyze data from a variety of sources to inform hypotheses and testing/learning plans.
  • Track post engagement performance to ensure traffic generates intended KPI.
  • Ensure conversion tracking is set up and working for each campaign channel.
  • Manage the budgeted spend to be sure that the campaign stays inside the overall agreed upon numbers and ensuring that each channel is maximizing its potential ROI.
  • Proactively identify performance trends and translate findings into prioritized actionable recommendations.
  • Support multiple clients and manage simultaneous projects and deliverables.
  • Create client-ready reports, presentations, case studies, and other deliverables.
  • Facilitate results review and strategy meetings with client.
  • Empower others through engaging and relevant monthly blogs.
  • Continued education: Stay up to date on emerging digital media trends and platform functionality.

 

Software and Platform Proficiency

  • MS Excel, PowerPoint, Google Business Solutions, Facebook Business Manager, Bing, LinkedIn, and Programmatic advertising.

  

Desired Experience

  • 4+ years’ experience of paid media buying at an agency.
  • Bachelor’s degree.
  • Must have in-platform execution and ad experience in Bing Ads, Google Ads, Spotify, and Social Media platforms (Facebook Business Manager, LinkedIn). Double Click and Digital Billboard experience is a plus.
  • Expertise in PPC, display, Google Grants, Social media advertising (Facebook, LinkedIn, etc.), and media strategy/buying.
  • Knowledge of Ecommerce, email marketing, and SEO.
  • Familiarity with Google Tag Manager, social listening and social analytics tools, consumer behavior, and research tools, or API is a plus.
  • Experience planning and buying both digital and OOH/broadcast media is a plus.
  • Familiarity of nonprofit fundraising is a plus.
  • Established relationships and knowledge of available ad exchanges and third party data providers is a plus.

Full-Time Benefits

  • Remote work.
  • 18 paid holidays.
  • 4 weeks of paid vacation time.
  • 8 hours of paid volunteer time per month.
  • One month paid sabbatical after four years of employment.
  • Competitive health insurance available.
  • 401K with 4% match; available after six months full-time employment.
  • Salary based on experience.