Campaign Data Developer

  • SAGE Publishing
  • Thousand Oaks, CA or WAshington, DC
  • Apr 02, 2021
Full time Digital Marketing

Job Description

The Campaign Data Developer is responsible for assisting with the scheduling, development, and execution of Marketing Communications campaigns. Under the direction of the Campaign Development Manager (CDM), this position is expected to execute marketing campaigns by following set processes to ensure that list and content development tasks are completed accurately, on time, on budget, and they meet business objectives. This role operates in a dynamic, fast-paced production environment.

Essential Job Functions & Responsibilities:

Digital marketing campaign strategy and implementation:

  • Executes, assists with, and reports on digital marketing efforts (i.e., email, digital advertising, website, and social media outreach) to ensure list extractions and HTML and campaign content are delivered accurately, on time, and on budget
  • Contributes to overall campaign strategy
  • Serves as ESP super user

 Marketing campaign design and optimization:

  • Builds and optimizes automated customer journeys, based on business objectives and strategy
  • Develops HTML creative and manages template production and updates, including collaborating with key stakeholders to ensure templates meet business needs and follow best practices
  • Identifies operational improvements and enhancements with campaign workflows

 The buyer’s process and market intelligence:

  • Develops and maintains understanding of the whowhatwhenand why behind the decisions our customers make
  • Reports email campaign analytics and insights to drive understanding of how our buyers make buying decisions using the marketing information and content we provide
  • Develops and maintains deep understanding of business needs, marketing goals, and campaign strategies

 Industry trends:

  • Learns, recommends, and executes new marketing campaign strategies, tactics, and designs
  • Identifies and runs tests to validate effectiveness of new approaches
  • Contributes to best practice recommendations based on campaign performance analysis, industry trends, and technological advancements

Qualifications & Education:

Any combination or equivalent:

  • BS / BA degree, preferably in Marketing, Marketing Communications, or related field
  • Experience in database marketing and campaign management required, including experience with enterprise email technology
  • Working knowledge of database software (i.e., SQL, Cognos, SAS, Access)
  • Strong knowledge of HTML and Dreamweaver
  • Strong Excel skills
  • Working knowledge of Adestra or similar ESP preferred
  • Working knowledge of Java Script preferred
  • Experience with interactive tools and technology such as Unica
  • Analytical skills, including quantitative analysis (marketing or financial), reporting, mathematical and statistical skills
  • Excellent oral and written communication skills, including the ability to explain complex concepts and processes to non-technical staff
  • Strong attention to detail
  • Knowledge of campaign management best practices and trends
  • Proven problem-solving skills, and proactive efforts in seeking solutions to problems

Key Attributes: 

  • Expertise – you have a depth and breadth of knowledge and know-how in your specialized field and model best practices within your area of specialization.
  • Ownership – you own goals and objectives for yourself, demonstrating sound judgment, solving problems, and driving for results. You seek feedback and information to better prioritize and analyze potential solutions to actively resolve issues.
  • Partnership – you build relationships and work closely with stakeholders and peers to help achieve your goals and continually understand and anticipate their needs.
  • Collaboration – you work well within and across groups/teams to maintain high levels of momentum and alignment with our key projects and initiatives. You clearly convey messages and elicit feedback to enable appropriate and right-sized levels of cooperation and coordination.
  • Analytical – you are systematic and apply a structured way of thinking to our business, staying focused on execution. You make data-driven, evidence-based decisions, but can handle ambiguity and make timely assessments.
  • Innovative – you are curious and try new/different/unique ways to deal with challenges. You look to innovate in both big and small ways at the product, platform, and process levels.
  • Resilient – you bounce back and learn from mistakes, operate well under pressure and tight deadlines, and your dedication to SAGE’s mission ensures you stay focused on what matters.
  • Accountable – you have integrity, set clear expectations, and deliver on what is planned.
  • Ethical – you believe in and live SAGE’s core values and make decisions that always consider respect for people.
  • Adaptability – You are flexible and adapt well to changing conditions.

Language, Reasoning, Analytical & Mathematical Skills:

 To perform this job successfully, an individual should have the ability to:

  • Read, analyze and interpret concepts, documents, diagrams, etc.
  • Analyze documents critically to identify areas for concern or potential problems
  • Maintain confidentiality and work with diplomacy
  • Set and follow through with priorities
  • Plan and manage multiple projects and effectively multi-task
  • Effectively manage time to meet deadlines and work professionally under pressure
  • Work in fast-paced, deadline driven environment and prioritize across multiple projects
  • Conceptualize system solutions and translate requirements into system enhancements
  • Effectively communicate both verbally and in writing
  • Work with constant interruptions
  • Effectively make decisions
  • Acquire and apply technical skills rapidly
  • Work remotely, if/as needed
  • Communicate within and across departments with skill and diplomacy
  • Work independently and as an effective team member
  • Analyze data in relation to industry trends

Qualified applicants should present their resume and cover letter for consideration to our website at http://www.sagepublications.com/careers for more information.

EEO

M/D/V

SAGE Publishing is committed to being an inclusive employer where all individuals are treated with fairness and respect, regardless of age, disability, gender identity, marriage and partnership status, pregnancy and parental responsibilities, race, religion and belief, sex, or sexual orientation. 

We believe that diversity is a cornerstone of a vibrant culture. We want SAGE to be an organization where the most talented staff and high-potential staff are recruited, have the opportunity to grow, and want to work. We strive to achieve a better representation of diverse talent at all levels, including leadership, across our workforce.

SAGE offers one of the most competitive benefits packages in the industry with PPO medical/dental/vision insurance provided at an extremely low cost to the employee; a profit-sharing 401(k) plan; healthy lifestyle reimbursement, company-paid 5-year anniversary trips to Washington, D.C., London, Singapore or Delhi; employee tuition reimbursement; textbook reimbursement for employee or family members; an on-site professional development learning forum; and much more.