SEM Specialist I

  • USIM
  • Hybrid (2603 Main St., Suite 800 Irvine, CA 92614)
  • Nov 25, 2022
Full time Digital Advertising Digital Marketing Digital Media

Job Description

*This is a hybrid role working in the Irvine office two days a week.

  • Manage campaigns from proposals through development, testing, execution and completion against client goals.
  • Oversee and plan client advertising PPC budgets across vendors, time-scheduled flights, and among programs/services/offerings
  • Set and optimize bids at keyword, placement, ad set, device, geographic and other levels
  • Keyword, display and social targeting portfolio development and refinement
  • Develop effective plans to optimize conversion rates and maximize client ROAS
  • Identify niche strategies in specific verticals and consistently incorporate developing strategies into existing campaigns
  • Implement cohesive testing strategy for each element of campaigns
  • Generate accurate and informative periodic internal and external reporting

This position requires the ability to follow processes, attention to detail, awareness, and research & problem-solving skills.  Candidates must be data-driven and will be administered job-specific custom excel testing during the interview process.

QUALIFICATIONS & SKILLS:

  • Knowledge of Google Ads a plus
  • Advanced Excel skills including pivot tables, VLOOKUP's, and macros
  • Strong communication skills. Ability to thrive in a fast-paced environment and to manage multiple campaigns and tight deadlines
  • Problem solving and analytical skills coupled with the ability to act independently across competing priorities
  • Strong acumen for applying critical thinking and analytics to formulate and test hypothesis
  • Ability to manage multiple projects/campaigns across internal teams

EDUCATION & EXPERIENCE:

  • BA/BS degree required
  • 0-2 years of experience in digital marketing, paid social media advertising, and user analytics