Job Description
RESPONSIBILIES:
- Help develop, execute and media strategies, detailed plans from inception to completion (strategy/planning/buying)
- Provide comprehensive, well-supported media recommendations for tactical executions
- Oversee execution of all digital media spend
- Create and oversee analyses of digital reporting
- Manage and mentor any direct reports
- Consistently interact with clients and participate in formal presentations of agency work
- Manage client budgets to ensure accuracy, negotiate best value for the client while maintaining quality
- Establish professional, productive rapport with sales representatives/media vendors/internal groups
- Foster a collaborative/positive working environment
QUALIFICATIONS & SKILLS:
- Ability to professionally communicate with, present to and interact with senior client leadership
- Ability to represent client and agency when dealing with all types of media partners
- Ability to help hire, manage and develop a team of digital planning
- Ability to multi-task, work successfully with teams, and work under pressure
- Strategic thinker, critical thinker, problem solver
- Excellent verbal and written communication skills, ability to present, field questions
- Strong negotiating skills
- Strong quantitative and analytical skills and detail-oriented
- Demonstrates initiative and drives to completion of projects
- Thorough understanding of digital marketing and digital media
- Understanding of research, measurement billing and verification tools/systems
- Understanding of programmatic, SEO, SEM, paid social, enhanced TV platforms, etc.
- Familiarity with industry systems/tools such as ComScore, Nielsen, Doubleclick Campaign Manager, digital verification partners
- Demonstrates initiative and drives to completion of projects
EDUCATION & EXPERIENCE:
- Bachelor’s degree, preferably with a concentration in advertising, marketing, business administration, and communications
- This is a senior planning position requiring a candidate who has previous planning experience
*This is a hybrid role working in the New York office 2 days per week.
About USIM
USIM is a full-service, integrated, media planning and buying agency. We are media agnostic – aligning the most successful and efficient media strategies with the goals of our clients, regardless of channel.
