Digital Media Planner

  • USIM
  • Irvine, CA, USA
  • Oct 31, 2022
Full time Digital Media

Job Description

USIM is a full-service, integrated, media planning and buying agency. We align the most successful and efficient media strategies with the goals of our clients, regardless of channel.


Working at USIM means:

  • Unbound opportunity potential
  • Supportive community across all levels
  • Motivated change agent professionals charting tomorrow’s media landscape


You may be at the forefront on your career narrative, and we are at the height of our independent agency media business -together we can make an impact!

At USIM, we believe in visibility of our employees at all levels having side-by-side work relationships across all levels. We have a hybrid model for nurturing community, breaking silos, and rebuilding a world of inquisitive thinking. We don’t believe in your contributions being defined by occupying a desk, but by seeing the growth of your confidence and seeing your personal voice develop. Your presence at home and in office drives positive change, shapes shared workplace experiences and creates a story of your greatest contributions along your career journey.

The Media Planner is required to develop media strategy, plan, and execute buy for client campaigns including price negotiations, allocations and optimizations. They are expected to maintain a strong knowledge of their client's business. They are expected to apply their media understanding accordingly to deliver against the client's needs/objectives. The Digital Media Planner & Buyer is also responsible for strategic planning and assisting on new business opportunities.



  • Responsible for managing assigned media accounts and client budgets
  • Determine media strategy for new, existing and potential clients
  • Review, consider, and develop interactive media opportunities, plans and proposals
  • Negotiate, set-up, and purchase digital media for assigned campaigns
  • Execute and manage digital media buys. Provide specifications, monitor development, optimize digital media buys, and post-buy analysis
  • Ensure proper delivery of campaigns from inception, creative development, media set-up, through reporting and results measurement
  • Utilize internal reporting systems to monitor vendor activity, including daily traffic reports to ensure proper and timely campaign promotion and delivery
  • Maintain media budgets and billing for executed campaigns
  • Development and presentation of media recommendations, evaluations, presentations, POVs, and media analysis to internal groups and clients
  • Familiarity with industry systems/tools such as ComScore, Pathmatics, Nielsen, Doubleclick Campaign Manager, Moat, Integral Ad Science, Extreme Reach etc.
  • Consistent and effective communication with management, account teams and internal team members


  • At least 1-2 years of digital media planning and buying experience managing digital display, video, online audio campaigns (agency experience preferred)
  • Strong knowledge of MS Excel (functions, pivot tables)
  • Experience with programmatic media buying
  • Experience with syndicated research tools (comScore, MRI); ad server technology (DoubleClick Campaign Manager, Sizmek)
  • Programmatic Media Buying
  • Digital Marketing
  • Social Media Marketing
  • Pay Per Click (PPC)
  • Google Adwords
  • Google Adwords Professional
  • Social Media Advertising
  • comScore
  • Search Engine Marketing (SEM)
  • Facebook Marketing



  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.



  • The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.



Formal application, rating of education and experience; oral interviews and reference check; job related tests may be required.



USIM is an equal opportunity employer and is committed to providing a work environment that is free of discrimination and harassment. It does not discriminate against applicants or employees with respect to any terms or conditions of employment on account of race, color, religion, creed, national origin, ancestry, sex, sexual orientation, age, genetic information, physical or mental disability (actual or perceived), medical condition including genetic characteristics, marital status, citizenship status, military service status, gender, gender identity, registered domestic partner status, or any other characteristic protected by applicable federal, state or local laws. USIM also prohibits discrimination based on the perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. This commitment applies to all persons involved in the operations of USIM, and prohibits unlawful discrimination by any employee of USIM, including supervisors and co-workers. All employment decisions shall be consistent with the principles of equal employment opportunity.