Digital Media Planner

  • USIM
  • New York, NY, USA
  • Nov 01, 2022
Full time Digital Media

Job Description

USIM is a full-service, integrated, media planning and buying agency. We align the most successful and efficient media strategies with the goals of our clients, regardless of channel.


Working at USIM means:

  • Unbound opportunity potential
  • Supportive community across all levels
  • Immersive experiences via 17 local offices and around the globe
  • Motivated change agent professionals charting tomorrow’s media landscape


You may be at the forefront on your career narrative, and we are at the height of our independent agency media business -together we can make an impact!

We work across multiple challenger brands in the QSR, retail, travel, CPG and education space and we’re looking for our next generation of passionate, critical thinking media strategists to help us chart our continued quest to greatness!

At USIM, we believe in visibility of our employees at all levels having side-by-side work relationships across all levels. We have a hybrid model for nurturing community, breaking silos, and rebuilding a world of inquisitive thinking. We don’t believe in your contributions being defined by occupying a desk, but by seeing the growth of your confidence and seeing your personal voice develop. Your presence at home and in office drives positive change, shapes shared workplace experiences and creates a story of your greatest contributions along your career journey.



  • Help to build media strategies for new, existing and potential clients
  • Review, evaluate and develop media opportunities, plans and proposals
  • Use syndicated research and media tools in development of plans
  • Provide briefs, specs and authorizations for TV buyers, our programmatic team, etc.
  • Ensure proper delivery of campaigns from inception, creative development, media set-up, through reporting and results measurement
  • Play a major role in executing and stewarding buys
  • Maintain media budgets, billing and actualization for executed campaigns in conjunction with buying teams
  • Development and presentation of media recommendations, evaluations, presentations, POVs, and media analysis to internal groups and to clients
  • Consistent and effective communication with clients, management, account teams and internal team members


  • Experience in working with either digital or traditional media (ideally both)
  • Knowledge of MS Excel (functions, pivot tables), PowerPoint
  • Experience with syndicated research tools, e.g., Nielsen, MRI, comScore
  • Ability to work with a team to achieve common goals
  • Good written and verbal communication skills, especially for interaction with clients
  • Ability to read with understanding and analyze data
  • Good media math skills
  • Good organizational skills and ability to manage multiple tasks
  • Willingness to perform any task required for the clients’ or agency’s success
  • Demonstrating real curiosity, constant inquiry
  • Passion and strong interest for the media industry
  • Willing to learn, grow, transform, especially into digital media


  • Bachelor’s degree, preferably with a concentration in advertising, marketing, business administration, and communications
  • 2+ years of media planning and buying experience for digital media, traditional or both. (Agency experience preferred)


Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • The employee will spend up to 50% of time sitting at desk, typing on keyboard, viewing computer monitor, answering telephone calls.
  • While performing the duties of this job, the employee is frequently required to sit and talk or hear.
  • The employee is occasionally required to walk; use hands and   fingers, handle, or feel objects, tools, or controls; and reach with hands and arms.
  • The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus.


Work Environment:

  • The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • The noise level in the work environment is usually moderately quiet.                       


Selection Guidelines:

Formal application, rating of education and experience; oral interviews and reference check; job-related tests may be required.

USIM is an equal opportunity employer and is committed to providing a work environment that is free of discrimination and harassment. It does not discriminate against applicants or employees with respect to any terms or conditions of employment on account of race, color, religion, creed, national origin, ancestry, sex, sexual orientation, age, genetic information, physical or mental disability (actual or perceived), medical condition including genetic characteristics, marital status, citizenship status, military service status, gender, gender identity, registered domestic partner status, or any other characteristic protected by applicable federal, state or local laws. USIM also prohibits discrimination based on the perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. This commitment applies to all persons involved in the operations of USIM, and prohibits unlawful discrimination by any employee of USIM, including supervisors and co-workers. All employment decisions shall be consistent with the principles of equal employment opportunity.