SEM Specialist II

  • USIM
  • Irvine, CA, USA
  • Nov 01, 2022
Full time Digital Media

Job Description

USIM is a full-service, integrated, media planning and buying agency. We align the most successful and efficient media strategies with the goals of our clients, regardless of channel. USIM is currently seeking an SEM Specialist II for our Irvine office.

The SEM Specialist II requires 2-5 years of Google Ads experience to create, manage and optimize PPC advertising campaigns on Search Engines, Display Networks and Social Media platforms, including Google Ads, MSN Ads, Facebook Ads, Twitter, Yelp, Instacart, LinkedIn and other networks.

This position requires the ability to follow processes, attention to detail, awareness, and research & problem-solving skills.  Candidates must be data-driven and will be administered job-specific custom excel testing during the interview process.



  • Advanced campaign management from proposals through development, testing, execution and completion against client goals.
  • Oversee and plan client advertising PPC budgets across vendors, time-scheduled flights, and among programs/services/offerings
  • Set and optimize bids at keyword, placement, ad set, device, geographic and other levels
  • Keyword, display and social targeting portfolio development and refinement
  • Develop effective plans to optimize conversion rates and maximize client ROAS
  • Identify niche strategies in specific verticals and consistently incorporate developing strategies into existing campaigns
  • Implement cohesive testing strategy for each element of campaigns
  • Generate accurate and informative periodic internal and external reporting
  • Generate internal and external department specific documents and communication
  • Help train new employees



  • Advanced Excel skills including pivot tables, VLOOKUP's, and macros
  • Strong communication skills. Ability to thrive in a fast-paced environment and to manage multiple campaigns and tight deadlines
  • Problem solving and analytical skills coupled with the ability to act independently across competing priorities
  • Strong acumen for applying critical thinking and analytics to formulate and test hypothesis
  • Ability to manage multiple projects/campaigns across internal teams



  • BA/BS degree required
  • 2-5 years’ experience in Google Ads



  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • The employee will spend up to 50% of time sitting at desk, typing on keyboard, viewing computer monitor, answering telephone calls.
  • While performing the duties of this job, the employee is frequently required to sit and talk or hear.
  • The employee is occasionally required to walk; use hands and   fingers, handle, or feel objects, tools, or controls; and reach with hands and arms.
  • The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus.



  • The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • The noise level in the work environment is usually moderately quiet.                       



Formal application, rating of education and experience; oral interviews and reference check; job-related tests may be required.



USIM is an equal opportunity employer and is committed to providing a work environment that is free of discrimination and harassment. It does not discriminate against applicants or employees with respect to any terms or conditions of employment on account of race, color, religion, creed, national origin, ancestry, sex, sexual orientation, age, genetic information, physical or mental disability (actual or perceived), medical condition including genetic characteristics, marital status, citizenship status, military service status, gender, gender identity, registered domestic partner status, or any other characteristic protected by applicable federal, state or local laws. USIM also prohibits discrimination based on the perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. This commitment applies to all persons involved in the operations of USIM, and prohibits unlawful discrimination by any employee of USIM, including supervisors and co-workers. All employment decisions shall be consistent with the principles of equal employment opportunity.