Campaign Analyst

  • The Ad Council
  • Remote (New York, NY, USA)
  • Jan 23, 2023
Full time Digital Advertising

Job Description

Who we are:

The Ad Council is where creativity and causes converge at scale. We are a national non-profit organization, bringing together the brightest minds in the marketing, media, advertising and tech industries to inspire change around the most critical social issues facing our country. We produce and activate communications campaigns that drive awareness and behavior change, creating a lasting impact on American life. We are behind the iconic social good communications programs featuring Smokey Bear, "Friends Don't Let Friends Drive Drunk" and Love Has No Labels." Our unprecedented efforts around COVID-19 now include the largest communications initiative in U.S. history, Its Up To You, which educates Americans about the COVID-19 vaccines.

Job Summary:

The Ad Councils Insights & Analytics team is looking for a Campaign Analyst who will play a key role in examining campaign performance from a multi-media lens. By providing strategic recommendations and actionable insights, youll help optimize and improve campaign performance to solve our clients business problems, while working collaboratively with our Media, Strategy, Campaign Management and Digital teams.

The compensation for this position is within the range of $65,000 $72,000 annually (based on experience level). The compensation package also includes an annual incentive, comprehensive benefit offerings, and generous paid time off.

What youll do:

  • Monitor and analyze a breadth of media, video, social, mobile, and web data to provide insight into the performance of clients omnichannel marketing programs
  • Work collaboratively and cross-functionally to build campaign objectives, identify measurable KPIs, and develop measurement strategies Ensure consistent and relevant analytics reporting across campaigns with the intent to optimize and influence strategic direction by:
    • Helping build out and maintain data visualization and dashboards to communicate campaign performance to internal and external partners
    • Creating or maintaining Solution Design Reference documentation (SDRs) for campaign sites to ensure efficient Google Analytics tracking
    • Reviewing Google Analytics tagging implementation
    • Presenting comprehensive findings and recommendations to both sponsors and partners
  • Conduct ad hoc analyses as needed to provide real-time insight on new campaign launches and high-profile events and issues
  • Represent the Analytics department within internal campaign-specific cross-functional teams, owning all marketing analytics responsibilities and deliverables
  • Assist efforts to improve and refine analytics offerings by staying up to date with emerging trends and best practices

What you bring:

  • 3+ years in marketing analytics and/or data analysis
  • Strong proficiency with Google Analytics (Universal and GA4 preferred); familiarity with Google Tag Manager a plus
  • Ability to interpret and visualize data via Excel and PPT; experience with Tableau preferred
  • Demonstrable knowledge of analytics platforms, testing tools and other BI tools
  • Proven track record of driving analytical insights into tangible results
  • Excellent communication, organizational and time prioritization skills
  • A strong foundational understanding of digital and traditional media
  • A self-starter with the ability to work effectively under minimal direction

What youll get:

All full-time the Ad Council employees are eligible for:

  • Full remote work arrangements; Robust and flexible time off; Parental/Caregiver leave; Health days.
  • Comprehensive Medical, Dental and Vision plans; Health and Flexible Savings benefit; Reimbursement toward health and wellness expenses; Additional insurances for your spouse/children/pets.
  • Participation in the Ad Council 403(b) Retirement Plan with generous annual company contributions.
  • Professional and skill-based development opportunities; Tuition Reimbursement.

What were committed to:

At the Ad Council, we value and celebrate the unique characteristics and perspectives that make each person who they are. Diversity is the foundation of our work and allows us to reimagine how we reach our audiences. It is not simply our belief, but our duty, to cultivate a team that is representative of the American people. Only then can we drive true, measurable, and life-changing impact on the most important issues facing our country today.

The Ad Council is an Equal Opportunity Employer. Qualified applicants will be considered for employment without regard to race, creed, color, citizenship status, religion, sex, sexual orientation, gender identity, marital status, age, national origin, genetic information, status as an individual with a disability, status as a protected veteran or any other legally protected status.

The Ad Council invites all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation for any part of the application or hiring process, please submit your request through one of the following methods listed below.

How to reach us:

To apply online:

Email: (

Fax (212) 922-1676


Ad Council

Attn: People Operations Team

815 2nd Avenue, 9th Floor

New York, NY 10017