Associate Media Director

  • USIM
  • Hybrid (2603 Main St., Suite 800 Irvine, CA 92614)
  • Mar 15, 2023
Full time Digital Advertising Digital Marketing Digital Media

Job Description

USIM is a full-service, integrated, media planning and buying agency. We align the most successful and efficient media strategies with the goals of our clients, regardless of channel. This position is key and covers either one major account or a portfolio of clients.

Working at USIM means:

  • Unbound opportunity potential
  • Supportive community across all levels
  • Motivated change agent professionals charting tomorrow’s media landscape

Working with USIM leadership, the Associate Media Director will be critical to managing and growing client business. In this role, the AMD has the opportunity to help shape the client’s complete media strategy and work closely with creative teams

 *This role has the option to be hybrid to the Irvine, CA office (2 days in the office)



  • Strategy: AMDs are the primary authors of client media strategies
  • Measurement Strategy: AMDs are responsible for working with the client to create clear actionable measurement strategies
  • Briefs: AMDs need to be able to create and deliver clear concise briefings for USIM vertical services so that they can deliver buys and ideas that effectively map back to the media strategy and KPIs.
  • Working with our vertical services: Search, social, programmatic, broadcast, etc.
  • Leading in the creation and presentation of media plans.
  • Implementation: Directly/indirectly overseeing the execution of media plans by buying teams and ensuring that results are reported in a way that is insightful, timely and accurate.
  • Talent Development: Building teams that are smart, strategic, client-facing, ready to be promoted.


  • Minimum 7 years in media, including digital media
  • Complete knowledge planning, buying and reporting processes for all major media
  • Ability to effectively utilize media research and reporting resources
  • Strong, up to date understanding of Search, Social, Programmatic, new TV models, tagging, ad tech, audience segmentation: tracking and tagging, database modeling, emerging media
  • Baseline working knowledge and understanding of offline media, DR, CRM
  • Strong analytical abilities and quantitative skills, including math proficiency
  • Ability to analyze data and deliver meaningful insights and actions
  • Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint
  • Excellent written and verbal communication and presentation skills
  • Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
  • Ability to lead a team and develop its members to get them to the next level. This includes the ability to interview, evaluate and hire successfully.
  • Happy to “work down”, working with teams to get work done, even if this means working below the AMD level.
  • Possessing excellent client services skills
  • Solid financial management skills



  • Bachelor’s degree, preferably with a concentration in advertising, marketing, business administration, and communications


  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • The employee will spend up to 50% of time sitting at desk, typing on keyboard, viewing computer monitor, answering telephone calls.
  • While performing the duties of this job, the employee is frequently required to sit and talk or hear.
  • The employee is occasionally required to walk; use hands and fingers, handle, or feel objects, tools, or controls; and reach with hands and arms.
  • The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus.