New York Do you love data, music and TV? Possess a curiosity for understanding "why," a strong work ethic and contagious personality? Want to work for one of Ad Age's Agencies to Watch? Then we're looking for you. iCrossing is the marketing agency for a modern world. We unleash potential for our clients while unleashing the potential in you. We're looking for a Director to manage a team of programmatic specialists and drive business insights for our music and entertainment platform clients. You must be highly motivated, focused yet flexible, a strong analytical thinker and able to manage data, clients and teams. Your Responsibilities Client: Be the critical results driver for the brand, driving success based on the brands' KPIs Dig into the true business needs to create enhanced attribution models to evolve performance measurement Analyze 1st and 3rd party data to create custom audience segments for cross-channel use Understand clients' website, assets and customer journey to develop tagging, DCO, and personalized messaging strategies based on these custom segments Own trades in multiple programmatic consoles with a deep understanding of campaign management and optimization strategy (bid management, tactics, data and audience analysis, etc.) Identify short and long term optimization opportunities that drive campaign results and actionable business insights Ensure learnings are being shared and acted upon across channels (SEM, paid social, programmatic) Present key findings and actionable insights to brand stakeholders Work with the Analytics team to develop an incrementality strategy across channels Be the client's go-to for thought leadership, sharing articles, POVs and incremental opportunities on a regular basis Appropriately escalate and provide solutions for client challenges Platform: Be the process expert for onboarding clients to our DSP and DMP platforms Identify flow of inventory trends within the DSPs based on volume of media spend, seasonality, environmental factors and marketplace changes Analyze verification data to improve the quality of impressions purchased Create workbooks and macros to help organize data strategy into actionable segments Regularly assess current processes to improve efficiency Relationship/Industry: Manage direct reports' workload and development Support business growth by identifying upsell opportunities with current clients and assisting in new business Be an agency thought leader, writing POVs to share internally and externally Attend industry conferences, representing the agency on panels when relevant Evolve relationship with key media partners to ensure we're changing how we do business together to stay ahead of the marketplace Actively participate in local industry communities as a positive agency spokesperson, sitting on advisory boards and networking where possible Your Qualifications 8+ years of experience in digital advertising; minimum two years specializing in programmatic Deep understanding of working in programmatic platforms (familiarity with The Trade Desk and TubeMogul a plus) Passion for digital marketing, programmatic advertising and our clients' business An even bigger passion for data, analysis and Excel Programmatic experience across display and mobile required, additional channels a plus Strong analytical skills with the ability to make data-driven recommendations A knack for building compelling decks in PowerPoint Positive attitude/team player Organized/detail oriented Strong oral and written communication skills BA/BS degree in advertising, marketing, business, economics or equivalent work experience Apply Here PI99274478