A proven visionary executive with a 15+ year track record of driving over $50 million in sales, spearheading digital marketing plans and directing brand strategy with budgets up to $20MM. Exceptional experience in building strong relationships, fostering collaboration, and leading high-performing teams to achieve unprecedented success in the B2B/B2C space. Committed to making a positive impact and delivering outstanding results.
▪ Developed and executed over 50 digital marketing plans for healthcare, SaaS, e-commerce, business services, and financial clients, resulting in 7-Figure sales growth, averaging 20% YoY for B2B and B2C audiences.
▪ Spearheaded a SaaS customer acquisition and pipeline growth strategy, generating 1,500 monthly leads and $1.7MM in monthly sales through Facebook advertising and LinkedIn social selling, which led to a 10% increase in monthly revenue.
▪ As CMO for a B2B lean startup, elevated revenue from <$100K to $6.5MM in three years, averaging 50% YoY growth, by owning brand strategy and marketing operations, including website design, content development, social media engagement, and paid advertising.
▪ Strategized and implemented effective webinar sales funnels and consultative selling, resulting in a 20-30% acquisition rate and generating $200K in monthly sales for business coaching programs. A/B Tested various social selling and online lead generation tactics to optimize results.
▪ Managed the development, design, and traffic deployment tactics of an e-commerce membership website, WordPress blog, and landing pages leading to a 37% increase in conversions and exceeding 30K monthly unique visitors.
▪ Supervised a cross-functional team to execute data-driven GTM and omnichannel plans with up to $20MM marketing budgets for more than 12 clients, achieving KPIs and ensuring client satisfaction.
▪ Overhauled the online marketing presence for an e-commerce retailer, generating $1.1MM in monthly revenue and reducing return rates by 20% through website and email campaign optimization, and targeted advertising.
▪ Revamped SEM and SEO lead generation strategies, surpassing ROI goals by 68% through in-depth analysis, performance tracking, keyword research, ad copy development, and landing page optimization.
▪ Conducted A/B testing and redesigned B2B sales pages, resulting in a 27% increase in conversion rates and a 45% reduction in bounce rates.
▪ Evaluated and recommended CRM, measurement and data analytics, social media management, and marketing automation tools, reducing costs by 30-50% and increasing campaign effectiveness and team productivity by 100%.
▪ Led a high-performance team to execute a multi-channel social media strategy for 5 product lines, resulting in a 10x increase in online community growth, expanding brand reach by 1,000%, transforming negative/neutral sentiment to 70% positive, and increasing brand advocacy by 300%.
▪ Designed and implemented website improvements with the e-commerce team, which resulted in a 300% increase in traffic and a 45% increase in conversions.
▪ Orchestrated a product launch and go-to-market strategy, utilizing influencer, blogger, and Pinterest marketing, achieving 60% sales growth and a 3x increase in community size.
▪ Deployed a Twitter hashtag campaign at a celebrity event, generating over 10K brand mentions and securing coverage in over 100 media outlets within hours.
▪ Collaborated with the IT team to create a mobile app, yielding 60K downloads and a 20% increase in product sales within four months.