Mar 15, 2023

Mirna Bard

  • Director of Digital Marketing
  • Las Vegas, NV, USA
Full time Digital Advertising Digital Marketing Digital Media Digital Publishing Digital Operations

Personal Summary

A proven visionary executive with a 15+ year track record of driving over $50 million in sales, spearheading digital marketing plans and directing brand strategy with budgets up to $20MM. Exceptional experience in building strong relationships, fostering collaboration, and leading high-performing teams to achieve unprecedented success in the B2B/B2C space. Committed to making a positive impact and delivering outstanding results.

Work Experience

Growth Marketing and Digital Strategy Consultant
Jul 2015 - Mar 2023 Senior Consultant and Fractional CMO Senior Consultant and Fractional CMO Senior Consultant and Fractional CMO

Developed and executed over 50 digital marketing plans for healthcare, SaaS, e-commerce, business services, and financial clients, resulting in 7-Figure sales growth, averaging 20% YoY for B2B and B2C audiences.

Spearheaded a SaaS customer acquisition and pipeline growth strategy, generating 1,500 monthly leads and $1.7MM in monthly sales through Facebook advertising and LinkedIn social selling, which led to a 10% increase in monthly revenue.

As CMO for a B2B lean startup, elevated revenue from <$100K to $6.5MM in three years, averaging 50% YoY growth, by owning brand strategy and marketing operations, including website design, content development, social media engagement, and paid advertising.

Strategized and implemented effective webinar sales funnels and consultative selling, resulting in a 20-30% acquisition rate and generating $200K in monthly sales for business coaching programs. A/B Tested various social selling and online lead generation tactics to optimize results.

Managed the development, design, and traffic deployment tactics of an e-commerce membership website, WordPress blog, and landing pages leading to a 37% increase in conversions and exceeding 30K monthly unique visitors.

Director of Digital Strategy
Jun 2012 - Mar 2015 The Shand Group

Supervised a cross-functional team to execute data-driven GTM and omnichannel plans with up to $20MM marketing budgets for more than 12 clients, achieving KPIs and ensuring client satisfaction.

Overhauled the online marketing presence for an e-commerce retailer, generating $1.1MM in monthly revenue and reducing return rates by 20% through website and email campaign optimization, and targeted advertising.

Revamped SEM and SEO lead generation strategies, surpassing ROI goals by 68% through in-depth analysis, performance tracking, keyword research, ad copy development, and landing page optimization.

Conducted A/B testing and redesigned B2B sales pages, resulting in a 27% increase in conversion rates and a 45% reduction in bounce rates.

Evaluated and recommended CRM, measurement and data analytics, social media management, and marketing automation tools, reducing costs by 30-50% and increasing campaign effectiveness and team productivity by 100%.

Guess Jeans, Inc.
Oct 2010 - Apr 2012

Led a high-performance team to execute a multi-channel social media strategy for 5 product lines, resulting in a 10x increase in online community growth, expanding brand reach by 1,000%, transforming negative/neutral sentiment to 70% positive, and increasing brand advocacy by 300%.

Designed and implemented website improvements with the e-commerce team, which resulted in a 300% increase in traffic and a 45% increase in conversions.

Orchestrated a product launch and go-to-market strategy, utilizing influencer, blogger, and Pinterest marketing, achieving 60% sales growth and a 3x increase in community size.

Deployed a Twitter hashtag campaign at a celebrity event, generating over 10K brand mentions and securing coverage in over 100 media outlets within hours.

Collaborated with the IT team to create a mobile app, yielding 60K downloads and a 20% increase in product sales within four months.


Master of Arts Degree in Business Management
University of Redlands
Bachelor of Arts Degree in Communications & Advertising
California State University At Fullerton