Jul 12, 2023

Sherif Aziz

  • Sr. Media Coordinator
  • New York, NY, USA
Full time Digital Advertising Digital Media Digital Operations

Personal Summary

Experienced within the digital media space specifically in digital ad trafficking, media sales planning and advertising operations. Recognized team building, mentoring and leadership skills. Experienced in facilitating improvement in the workforce to support reengineering initiatives and meeting organizational operating, financial and quality objectives. Maintain ability to write and implement efficient work schedules, policies, programs and procedures. Demonstrate talent for recruiting, interviewing, hiring, directing and supervising staff.

Work Experience

Sr. Sales Planner
Mar 2021 - Jul 2023 DeepIntent

-      Assist with sales proposals for new business and partnership opportunities for pharmaceutical advertising campaigns

-      Develop templates and best practices for sales proposals and client inquiry responses to improve speed and accuracy

-      Provide troubleshooting assistance for pre-sale proposals, customer orders, account statuses and relevant problems

-      Track KPIs for the Sales team to ensure proposals are most effectively delivering the information needed by prospective clients

-      Analyze trends in sales to gain deeper insights into client needs

-      Collaborate with the Product, Marketing, and Strategy teams to ensure the Sales team is prepared to sell the latest products and offerings to external clients and partners

-      Work with Client Success Managers to develop specific sales strategies

-      Manage sales tracking tools and report on any and all pertinent information

-      Work with the Sales Operations team to implement improvements to sales processes

-      Review pending orders and specific customers requests to establish and continue an excellent customer experience

Digital Advertising Trafficker – Customer Success
Nov 2019 - Mar 2021 Advance Local

-      Responsible for delivery and trafficking of digital advertising campaigns including but not limited to display banner, pre-roll video, audio, and OTT / CTV advertising

-      Ensure campaigns are launched on time, performance is adequately monitored, and delivery issues are communicated to analytics & optimization

-      Work with local media groups to train on product knowledge, ad policies, publication specifications and internal processes & SLAs to set proper expectations for a successful launch

-      Debug, troubleshoot issues with campaign delivery and maintain low error rate, implement measures to prevent future errors

-      Coordination of multiple ad serving platforms, including DV360 (dbm), Google Ad Manager (dfp), Xandr Monetize & Invest (Appnexus), Spotify, Nativo for Sponsored Content

-      Implementation of HTML pixels and UTM codes to ensure conversions are tracked

Classifieds Advertising Operations - Customer Success
Apr 2014 - Nov 2019 Advance Local

-      Assisted with the advertising publication process for internal and external clients

-      Created, enhanced and managed the publishing process of digital classifieds advertising including verticals such as autos, real estate, careers, obituaries, garage sales, etc

-      Developed relationships between product delivery, developers, sales, support and outside vendors to coordinate product launches and troubleshoot major issues

-      Trained ad sales executives on new product roll outs and external processes

-      Involved in re-platforming with heavy project management implementation and quality assurance

Customer Service Team Leader - Compliance
Feb 2007 - May 2013 Manhattan Professional Group

-      Managed a team of customer service / sales support reps, involved in the hiring, training and performance measuring operations

-      Created scripts to onboard clients of new accounting and business startup packages, refined onboarding processes including data-entry and welcome package

-      Assisted sales with lead generation and retention

-      Ensuring the company was in compliance with FTC regulations and terms and conditions


Corporate Communications
Sep 2002 - Jun 2007 City University of New York - College of Staten Island