Aug 04, 2023

Thomas Harvey

  • Paid Social/Digital Activation
  • Orange County, CA, USA
Full time Digital Advertising Digital Marketing Digital Media Digital Publishing Digital Sales

Work Experience

Paid Social Team Lead
Nov 2020 - Jul 2021 Frequence Inc

⦁ Strategize, execute, and optimize multi-platform campaigns across Facebook, Instagram, and Twitter, utilizing Facebook Business Manager and Twitter Ads Manager, to ensure budget maximization and ROAS.

⦁ Launch and monitor 600+ active Paid Social campaigns, including those for Fortune 500 companies, with a combined budget of over $500,000/month to achieve successful KPI metrics CPC, CPM, CTR, viewability, etc 

⦁ Present key findings to internal and external stakeholders and cross collaborated textually through Zendesk 

⦁ Provide end user feedback on marketing solutions built in collaboration with Product and Engineering teams

⦁ Collaborate with Design, Product, Engineering, and Client Success teams to identify and isolate issues, address product deficiencies, analyze performance trends and implement enhancements 

⦁ On-board and train new hires on company/team culture, implementing Paid Social campaigns, understanding operating procedures, providing quality assurance, rectifying issues, and ensuring successful results of time-sensitive tasks/projects


Business Management Economics
Sep 2017 - Jun 2020 University of California Santa Cruz