⦁ Strategize, execute, and optimize multi-platform campaigns across Facebook, Instagram, and Twitter, utilizing Facebook Business Manager and Twitter Ads Manager, to ensure budget maximization and ROAS.
⦁ Launch and monitor 600+ active Paid Social campaigns, including those for Fortune 500 companies, with a combined budget of over $500,000/month to achieve successful KPI metrics CPC, CPM, CTR, viewability, etc
⦁ Present key findings to internal and external stakeholders and cross collaborated textually through Zendesk
⦁ Provide end user feedback on marketing solutions built in collaboration with Product and Engineering teams
⦁ Collaborate with Design, Product, Engineering, and Client Success teams to identify and isolate issues, address product deficiencies, analyze performance trends and implement enhancements
⦁ On-board and train new hires on company/team culture, implementing Paid Social campaigns, understanding operating procedures, providing quality assurance, rectifying issues, and ensuring successful results of time-sensitive tasks/projects