38 resumes found

A proven visionary executive with a 15+ year track record of driving over $50 million in sales , spearheading digital marketing plans and directing brand strategy with budgets up to $20MM . Exceptional experience in building strong relationships, fostering collaboration, and leading high-performing teams to achieve unprecedented success in the B2B/B2C space. Committed to making a positive impact and delivering outstanding results.

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As someone who has a strong interest in working in a creative and collaborative setting, I am eager to submit my application for the position as a digital media planner. As a recent graduate from Rutgers University- New Brunswick with a bachelor’s degree in psychology, as well as the Graduate School of Education at Rutgers University- New Brunswick, I am confident in my abilities to be able to succeed in this position.   During my time as an elementary school teacher, I have worked in both a virtual as well as in an in-person environment. Because of this, I am assured of my abilities in working with a variety of different people as well as platforms in a fast-paced work environment. I have developed vital collaborative skills after working with a number of students, teachers, administration, as well as parents. My responsibilities in this position include keeping up with student trends, managing classroom procedures, developing innovative lessons and success plans, updating the use of digital platforms, working in a collaborative setting to increase retention, incorporating various technological platforms within curriculum, as well as creating and promoting a positive and safe environment. The experience that I attained through my experience as a teacher has allowed me to build on my ability to adjust quickly, adapt to different trends and situations occurring, develop a successful academic experience, improve my multitasking skills, as well as monitor and strive for individualized student success. Being a teacher and an entertainer is one in the same. It is our purpose to convince young students of the importance of doing their work and striving to do great in school. Being able to understand your audience as a teacher is crucial. Being disciplined is essential when it comes to promoting a successful classroom. It required me learn about the individual needs and wants of each student in order to provide them with resources and geared towards their learning needs.   I am a fast learner, and am able to adapt quickly to situations within my environment. I am highly skilled at monitoring and developing new ideas on various platforms, adapting to a variety of different situations, circumstances and trends, as well as being able to communicate clearly and effectively with others in order to ensure successful collaboration. I recognize the value in time management, hard work, as well and drive. I excel in settings where I am able to work and speak with others in developing new ideas based on the needs and wants of others. As an educator I am known to be personable, creative, reliable, and driven. My adaptability allows me to work in many different settings, as well as with many different people.   My resume goes into further detail on my experiences and qualifications. It would be an honor and a pleasure to speak more about this position with your team, and be able to discuss this opportunity in greater detail. I look forward to hearing from you soon.

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I'm a media and advertising specialist, having worked in the sector for the last 14 years. In traditional media for the 14-year period and the last 4 years in digital advertising as well.  I have a broad knowledge of advertising in the East African region and I have strong ties in the media across the region. I'm best suited to planning and executing both traditional and programmatic advertising. 

Throughout my career, I’ve played an instrumental role in developing and executing multimedia campaigns for million-dollar projects by securing sponsorship opportunities and promotions . I am driven by challenge, undeterred by obstacles, and committed to furthering standards of excellence. My expertise includes media purchasing/analytics, project/program delivery, media landscape analysis, campaign development/execution, and corporate communications. Further, my ability to build consensus among executive teams and stakeholders to promote transparency and influence positive change has been repeatedly proven. After reading your requirements for the Media Coordinator opening, I am certain of my ability to excel in this capacity.   Please consider the following highlights of notable achievements: ·         Secured additional sponsorship opportunities and promotions related to campaign launches, including on-site activations and custom advertisements. ·         Drove audience engagement and consumer growth by leading full-scale multimedia campaigns. ·         Yielded success on behalf of high-profile clients by leading the execution of set initiatives. ·         Led research and data collection for the annual Clarion Call, a comprehensive economic policy report presented during the end-of-year National Competitiveness Forum.   Additionally, I am skilled in analyzing media landscape trends and interpreting data into critical insights for informed decision-making . I look forward to meeting with you and learning more about your goals for this position. Until then, thank you for your consideration.

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Crystal Vales    720-341-0267 | valescrystal@gmail.com   1812 Canyon Blvd. Boulder, Colorado 80302  Experience  Creative Circle - Senior Marketing Strategist                                                                            #1 US Staffing agency for fractional creative technology positions in digital advertising     JULY  2018 - AUG 2022  ads | targets | copy | project manager | documentation Contract work engagements for various companies and agencies in copywriting, digital ads,  media strategy in digital online platforms, Meta and Linked In. Actual bidding execution in growth marketing campaigns and supervising content production roadmaps, customer-facing reporting, communications with cross-functional teams, account management across agency relationships, creative thinking for audience reach and intelligent content development to meet customer requirements, test user stories, and discovering optimal customer experience scenarios that facilitate conversions.    Ball - Content Creator External Corporate Communications   #1 Global packaging can manufacturer, aluminum recycler, aerospace technology MAY 2021 - MAY 2022 | employment branding | ad strategy | copy | editorial Managing growth of #workatball for the Employee Value Project for online paid content distribution to build Ball’s employer brand and customer experience, by  optimizing qualified traffic to jobs.ball.com developing user stories about manufacturing careers roadmaps, on behalf of internal stakeholders, reporting ad performance to internal clients in a customer-facing role.  Adding network followers + 15,400 followers and engagement  Impacting Daily Average Impressions +276% Facebook and +321% Instagram   Planning and execution of 36 recruitment activation campaign roadmaps, using competitive bid strategy  and targeting in ad managers for impressions capture, and social media growth strategy for all channels with employment brand visibility globally in North, South, Central America, and Europe.  Managing over 100k ad spend for Facebook/Instagram, Spotify, Linked In for paid media campaigns with conversion goals for recruitment campaigns and HR operations network expansion goals. Managed agency creative development for Ball’s digital transformation ‘Drive for 10’ goals, reporting to the senior director of external communications. Epiroc - Digital Marketing Communications Specialist US - Broomfield, CO   #2 Svensk global mining and construction equipment manufacturer  MAR 2020 - FEB 2021 | marketing operations | ad strategy | copy | editorial Reported to leadership facing Senior Marketing Manager collaborating with external vendors to order content for customer requirements, freelance and agency, to produce automated B2B product advertising, writing  copy for blogs, articles, and case studies. Improved organic search ranking by 25 places to reduce the cost of ongoing Google Ads campaigns (7k/mo) by 18%. Facebook, Linked In, and Twitter shareability +73%  My T30R equipment campaign generated $3.4 million in  sales revenue using ad campaigns targeted for data mined B2B customers. Improved ad engagement by 200% by rewriting custom and lookalike audiences for campaigns on Facebook, Google Ads, and You Tube.  Integrating and ordering disparate tech stacks into a holistic marketing framework within Hubspot, including building flow trees and email call-to-action automation and user experience strategy, reporting on performance for all ad campaigns and social profile engagement.  Interviewed internal shareholders for company journalism stories. Created internal communications with email newsletters and account based marketing for trade shows and conferences, developed insight driven user stories for customer segments.  Wellbiz Brands -   Development Marketing Manager  -  Englewood, CO  US-based leading corporate portfolio franchisor in the beauty and wellness category  OCT 2019 - JAN 2020 | marketing operations | project management | SEO | editorial Managed digital marketing agency relationship and external vendors to improve ad spending ROI by cutting extra spending on demographic based targeting spending by 10%, with a behavior/affinity targeting strategy.  Developed special ads category groups and custom audiences, lookalike audiences with the agency to reach more relevant audiences online.  Negotiated decisive print and digital ad buys for: Entrepreneur, Southwest Magazine, Denver Business Journal to leverage media buys into conversion campaigns for Amazing Lash Studio and Elements Massage.  Project management of various vendor deliverables and communicating customer requirements to creative services for collateral; to the franchise development team for national conferences, and digital campaigns, including beauty/wellness influencer campaigns.  Editorial supervision of copy to legal review for distribution in compliance with FTC regulations on Franchisor Advertising and FDD customer requirements.   Reported to Senior Director of Franchise Development, supported the Real Estate Development VP, as liaison between marketing and sales development teams.  Starz | Lionsgate -  Materials Data Quality Specialist  -  Englewood, CO  Global Film and TV broadcast media content distribution conglomerate  SEP 2018 - JUNE 2019 | media account management | customer requirements  Coordinated cross functional teams to ensure file media for features and series titles were quality control-evaluated 90% of the time for profitable license periods, while meeting requirements for domestic and international sales licensing territory company product roadmaps. Account management and organization for Paramount Pictures, Warner Brothers, and Disney streaming file media for Apple TV affiliate distribution.  Self - Social Media Advertising Strategist for hire Contract work engagements and donating services to values impact organizations  AUG 2016 - 2018, recruited by Creative CIrcle in 2018 | integrated marketing consulting | ads | PR | copy | project management | creative development   Shea Homes, Oakwood Homes, Reunion, Non-Profit/Social Impact Organizations, The Historic Denver Press Club, So All May Eat/Same Cafe, Consumer Products: Therabis Pet nutraceutical/Dixie Brands, Start Ups: Canopy Incubator, Launch Legal, and Sports: DNVR/All City Network Food: Mici Italian, Government: Windsor Public Library, City of Denver Sheriff Landmark Theatres   - Denver, CO   US based film theatrical distribution company -  2929 Entertainment – Cohen Media JAN 2011 - JUNE  2016 | film marketing | publicity coordinator | brand innovation Go-to-market strategy for A Film for all Seasons now called FFAS, a bi-yearly repertory film festival, started the brand and piloted first thru third iterations. ↑166% sale revenues from off season average, acquiring multiple earned media placements with local publications. Education Product School — Product Management Certification, 2022  General Assembly — Digital Marketing Certification, 2016  University of Colorado  — BA – ISM English & Philosophy, 2007-2011    

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Proven digital marketer who can develop campaigns that attract, retain, and convert an audience Demonstrated ability to use a wide variety of skills and technologies to create websites and develop content to improve business operations. Employs a big-picture, strategic outlook while maintaining a strong grasp of the tactical elements to   execute digital marketing initiatives. Practiced in managing all activities related to conceptualizing and   implementing digital marketing strategies, including market research and planning; strategic direction  for promotion and digital advertising; and coordination with the all of the teams throughout the   Creative, high energy, dynamic and direct person with proven leadership skills who functions effectively in team environments; Tenacity and intellect produce exceptional results Superior problem solving and organizational skills; Excellent written and verbal communication skills Software/Programming: Adobe Creative Suite (Photoshop, Illustrator, Acrobat, Lightroom); Microsoft Office Suite (Word, Excel, PPT, Outlook); HTML, CSS, and JavaScript, WordPress utilizing plugins and various libraries.